
It’s easy to tell once you already know who’s who, but not so much if you don’t.
One of the more interesting trends to hit social media in recent years is the rise of virtual models. Entirely fabricated using CG graphics, these models are often photoshopped onto real-life scenes and have real-life fans.
Two such Japanese virtual models, Imma and Ria, collaborated with real-life “android” model Saori (a human model who portrays an android) to star in one of Kate cosmetic’s latest commercials to promote their Real Cover Liquid foundation. This is actually Imma’s second time working with the brand.
▼ Appropriately, the commercial is titled Real/Unreal.
The 30-second commercial features all three models dressed in black, walking and lounging around the same room. At a glance, it’s hard to tell which of the three models is real.
▼ Warning: spoilers below.
Though the commercial doesn’t outright say that only one of the models exists in real life, you can tell that something is off with at least one of them. While Imma’s movements actually appear quite natural, it’s real-life “android” model Saori, seen on the right in the image directly above, who has stiff movements and a frozen expression, something that’s considered one of her trademarks as a model.
▼ That’s likely to highlight the commercial’s catchphrase: “Is that skin real or unreal?”
As Saori explained in her mini interview with Net Lab on the commercial, smartphone photo editing apps have become the norm and have blurred the lines between real and unreal when it comes to skin and appearance in general. She said that, especially as an android actress, she needs something to make her skin look pore-less and almost like plastic.
▼ It is pretty hard to tell the difference between the real one and the virtual one here.
Commercial or not, Saori says that Kate’s Real Cover Liquid foundation does a good job of doing just that. It certainly helps her blend in with her alternate-dimensional co-stars, and in a world where virtual YouTubers can have their own bar, maybe it’s not so out of the ordinary.
Sources: YouTube via Net Lab
Images: YouTube
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Virtual model imma to pose in fashion magazine with real models, advertising makeup brand KATE
Japanese model shuns perfect beauty, says she just wants to be “f*****g REAL”
Turn yourself into a dewy-eyed manga heroine with Kate Tokyo’s “Manga-Genic” eyeliner set
This beautiful up-and-coming Japanese fashion model isn’t actually a person【Photos】
Japanese model proudly displays armpit hair on giant ad at Shibuya
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese government to allow desecration of flags on kids’ meals
KFC Japan’s “The American Burgers” include a pile of guilt
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Evangelion’s Rei Ayanami stars in commercial for Japanese lip rouge
Japanese cosmetics company’s eight-model video has one big secret【Video】
Japanese cosmetics ad has women recoiling in horror as ugly man tries to help one of them【Video】
30 years of Japanese hair and makeup trends, all modeled by one beautiful woman【Video】
It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video
We joined a virtual drinking party with 1,000 people, including Japanese idols and comedians