
It’s not just e-money, it’s ani-money.
If you’re an anime fan, at some point your love of Japanese animation is going to have you reaching for your wallet. You could be treating yourself to something splashy, like a limited-edition figure or Blu-ray box set, or maybe it’s just a fun little impulse buy, like a keychain of your favorite character.
But what if that keychain itself was your wallet?
That’s the idea behind the new Oshiharai Keyholder, which combines the Japanese words oshi, otaku slang for “favorite character,” and harai/”payment.” Developed by Sony, the Oshiharai Keyholder uses the company’s FeliCa IC card technology to combine an anime keychain with a prepaid e-money card.
Despite the embedded technology, the Oshiharai Keyholder is still just three millimeters (1.12 inches) thick, roughly the same as a normal character keychain.
The keychain works with Rakuten’s Edy e-money system, which is widely accepted in Japan at retailers and vending machines and allows you to pay simply by tapping a receptor pad.
▼ Homura helping to buy some Pocari Sweat, hot green tea, or other delicious Japanese vending machine soft drink
The initial batch of Oshiharai Keyholders features two characters from dark magical girl franchise Puella Magi Madoka Magica, Madoka Kaname and Homura Akemi. Preorders open May 1 here through the Aniplex Plus online store, priced at 2,980 yen (US$29), and with delivery scheduled for June. Quantities are limited, but since Sony is billing these as the “first round,” it’s probably only a matter of time before Oshiharai Keyholders for other franchises start showing up too.
Source: Sony (1, 2)
Images: Sony
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he’ll have no more use for cash if/when they release a Line Inverse Oshiharai Keyholder.





Magical anime fan art has characters appearing to leap off the page in tender act of friendship
Madoka Magica heads to the beach with new line of anime-themed swimsuits 【Photos】
We fall under the spell of life-sized Madoka statue at magical girl anime art exhibit
Puella Magi Madoka Magica anime lingerie line expands with new Sayaka and Kyoko sets 【Photos】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Is this the most relaxing Starbucks in Japan?
Tsukiji Fish Market in Tokyo closes for relocation, marks end of an era in Japan【Pics & Video】
Is Oni Koroshi sake in a drink box wino fuel or a hidden gem?
We tackle a titanic bowl of pork cutlet katsudon and (just about) live to tell the tale
7-Eleven Japan now sells…matcha burritos?!?
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Magical shoes for magical girls as Madoka Magica anime inspires new sneaker line 【Photos】
Madoka Magica magical girls get their own line of anime lingerie
Online shop’s anime character personal seals look awesome, can be used for legal paperwork
Cast of Madoka Magica anime gets into the Easter spirit with line of special holiday merchandise
Costumes and casting for upcoming Madoka Magica stage adaptation divides fans
Wear your love of Madoka Magica to work with these discreetly nerdy neckties
Anime about nasty contract surprises gets real-life credit card with nasty contract surprises
Amazing! This 3-D itasha looks like a portal into the anime world
Japanese Lolita fashion designers create amazing Madoka Magica dresses
Tokyo realtor will give you hundreds of dollars of anime decorations for your new apartment
How to most effectively use your itasha anime car windows for a clever trick
Tokyo shrine hosts event for anime fans ready to let go and recycle character keychains, standees
The best cosplayers from Day 2 of Summer Comiket 2022【Photos】
Leave a Reply