
Mr. Sato broadens his palate and his perspective at the same time.
With coronavirus vaccination numbers up and infection numbers down, life is slowly returning to its pre-pandemic way in Tokyo. And while our reporter Mr. Sato may not be ready to hop on a plane and travel overseas just yet, his taste buds have been crying out for something from beyond the borders of Japanese cuisine.
To satisfy those cravings, he took a stroll over to Tokyo’s Shin Okubo neighborhood. While it’s most famous as Japan’s liveliest center for Korean food and pop culture, there’s also a side street in Shin Okubo that locals have dubbed “Islam Alley” for its collection of Indian, Pakistani, and Middle Eastern specialty shops.
Mr. Sato’s destination on this snack run was the Siddique National Mart Shin Okubo branch, which opened in August as an offshoot of the Siddique Indian/Pakistani restaurant chain.
▼ The store on opening day
はじめて、【公式】シディークナショナルマート新大久保店です😄
— National Mart - Halal Store Japan (@na_mart_sn) August 19, 2021
お陰様で8月18日(水)オープン致しました🎉
JR新大久保駅より徒歩1分、イスラム横丁。
パキスタン、インド、ベトナム、トルコ、タイなど世界各国の食材、雑貨を取り揃えてお待ちしてます⭐#新大久保#シディークナショナルマート pic.twitter.com/VOJZFvKvV2
In addition to various imported ingredients, the market also has a food court with adjacent outdoor terrace seating.
▼ The menu has plenty of pictures, for the benefit of customers who are newcomers to things like dal chawal and falooda.
But Mr. Sato skipped those offerings and headed to the dessert counter, where he was greeted with an array of sweets in all manner of colors and shapes, as tempting to him as they were unfamiliar.
They were all neatly arranged in their own trays, with a thoughtful written description of their ingredients. After looking over his options, Mr. Sato picked out three to bring back to SoraNews24 headquarters and try.
He started with the balushahi (150 yen, US$1.30). Though its bright color might have you thinking it’s a candied apricot, it’s actually a donut-like fried bread.
Because of its vibrant hue, Mr. Sato had braced himself for something simplistically saccharine, but it turned out to have an intriguingly refreshing and complex flavor profile with both sweet and tangy notes, reminding him of tamarind, a sour-sweet tropical fruit, plus a pleasing crispness to the dough’s outer layer.
Also priced at 150 yen was the patisa.
This flaky dessert was especially crispy, making Mr. Sato think of traditional Japanese amezaiku hard candy. The ingredients were listed as “vanilla, chocolate, sugar, and almonds,” but the flavor was actually quite balanced and sophisticated, especially with the nice-sized almond chunks on the inside.
And finally there was the ras malai.
Priced at two for 500 yen, this is the top seller at the market’s dessert counter, and also the biggest cultural adventure for Mr. Sato’s palate on this day. In contrast to the hard textures of the balushahi and patisa, the ras malai was remarkably soft, similar in consistency to Japanese tofu.
That’s because ras malai is made by soaking bite-sized balls of chhena, a type of non-aged cheese curd, in cream and boiling them. Siddique also adds almond milk and pistachio flavors. The result is a flavor that almost reminded Mr. Sato of some sort of Japanese or European-style dessert he may have eaten, but after several minutes of trying to figure out exactly what, he came to understand that he’d never before had anything quite like ras malai.
Thinking back to how many other desserts Siddique had on display, Mr. Sato reflected on how much more there still is for him to learn about this sector of sweets culture. Thankfully, Shin Okubo isn’t far at all from our office, and even if you’re not in the neighborhood, Siddique has an online store too.
Shop information
Siddique National Mart (Shin Okubo branch) / シディークナショナルマート(新大久保店)
Address: Tokyo-to, Shinjuku-ku, Hyakunin-cho 2-9-15
東京都新宿区百人町2丁目9-15
Online store
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Tokyo’s crazy huge sakura sweet bean bun makes Mr. Sato happier/fuller than we’ve ever seen him
Tapioca tea is the biggest thing in Tokyo right now, so we try Tokyo’s biggest tapioca tea【Pics】
Canned cuteness as Hello Kitty and friends kick off Can Chara capsule toy line【Photos】
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
Kyoto has had enough of rude tourists, created an infographic to show how to visit politely
Which of Japan’s big three beef bowl chains has the best tonjiru pork miso soup?【Taste test】
Sanrio lucky bag gives you cute My Melody and Kumori merch, all your money back in burgers coupons
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Sakura Ride Plan: A new way to see the best cherry blossom sites in Tokyo
Zara creates loungewear that looks like a Japanese school P.E. uniform
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply