
Mr. Sato broadens his palate and his perspective at the same time.
With coronavirus vaccination numbers up and infection numbers down, life is slowly returning to its pre-pandemic way in Tokyo. And while our reporter Mr. Sato may not be ready to hop on a plane and travel overseas just yet, his taste buds have been crying out for something from beyond the borders of Japanese cuisine.
To satisfy those cravings, he took a stroll over to Tokyo’s Shin Okubo neighborhood. While it’s most famous as Japan’s liveliest center for Korean food and pop culture, there’s also a side street in Shin Okubo that locals have dubbed “Islam Alley” for its collection of Indian, Pakistani, and Middle Eastern specialty shops.
Mr. Sato’s destination on this snack run was the Siddique National Mart Shin Okubo branch, which opened in August as an offshoot of the Siddique Indian/Pakistani restaurant chain.
▼ The store on opening day
はじめて、【公式】シディークナショナルマート新大久保店です😄
— National Mart - Halal Store Japan (@na_mart_sn) August 19, 2021
お陰様で8月18日(水)オープン致しました🎉
JR新大久保駅より徒歩1分、イスラム横丁。
パキスタン、インド、ベトナム、トルコ、タイなど世界各国の食材、雑貨を取り揃えてお待ちしてます⭐#新大久保#シディークナショナルマート pic.twitter.com/VOJZFvKvV2
In addition to various imported ingredients, the market also has a food court with adjacent outdoor terrace seating.
▼ The menu has plenty of pictures, for the benefit of customers who are newcomers to things like dal chawal and falooda.
But Mr. Sato skipped those offerings and headed to the dessert counter, where he was greeted with an array of sweets in all manner of colors and shapes, as tempting to him as they were unfamiliar.
They were all neatly arranged in their own trays, with a thoughtful written description of their ingredients. After looking over his options, Mr. Sato picked out three to bring back to SoraNews24 headquarters and try.
He started with the balushahi (150 yen, US$1.30). Though its bright color might have you thinking it’s a candied apricot, it’s actually a donut-like fried bread.
Because of its vibrant hue, Mr. Sato had braced himself for something simplistically saccharine, but it turned out to have an intriguingly refreshing and complex flavor profile with both sweet and tangy notes, reminding him of tamarind, a sour-sweet tropical fruit, plus a pleasing crispness to the dough’s outer layer.
Also priced at 150 yen was the patisa.
This flaky dessert was especially crispy, making Mr. Sato think of traditional Japanese amezaiku hard candy. The ingredients were listed as “vanilla, chocolate, sugar, and almonds,” but the flavor was actually quite balanced and sophisticated, especially with the nice-sized almond chunks on the inside.
And finally there was the ras malai.
Priced at two for 500 yen, this is the top seller at the market’s dessert counter, and also the biggest cultural adventure for Mr. Sato’s palate on this day. In contrast to the hard textures of the balushahi and patisa, the ras malai was remarkably soft, similar in consistency to Japanese tofu.
That’s because ras malai is made by soaking bite-sized balls of chhena, a type of non-aged cheese curd, in cream and boiling them. Siddique also adds almond milk and pistachio flavors. The result is a flavor that almost reminded Mr. Sato of some sort of Japanese or European-style dessert he may have eaten, but after several minutes of trying to figure out exactly what, he came to understand that he’d never before had anything quite like ras malai.
Thinking back to how many other desserts Siddique had on display, Mr. Sato reflected on how much more there still is for him to learn about this sector of sweets culture. Thankfully, Shin Okubo isn’t far at all from our office, and even if you’re not in the neighborhood, Siddique has an online store too.
Shop information
Siddique National Mart (Shin Okubo branch) / シディークナショナルマート(新大久保店)
Address: Tokyo-to, Shinjuku-ku, Hyakunin-cho 2-9-15
東京都新宿区百人町2丁目9-15
Online store
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Tokyo’s crazy huge sakura sweet bean bun makes Mr. Sato happier/fuller than we’ve ever seen him
Tapioca tea is the biggest thing in Tokyo right now, so we try Tokyo’s biggest tapioca tea【Pics】
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Ghibli Museum building becomes a cuddly cushion
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
An extremely simple trick to spice up plain rice for a refreshing, citrusy summer treat
A faster, easier way to make cake: Use a rice cooker【SoraKitchen】
Japanese government says country needs more women’s room toilets to meet modern society’s needs
“Online streamer” tops dream job poll for young Japanese kids, older kids not so interested
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says