
That’s one pin for every year they’ve been in business.
The popularity of bowling tends to wax and wane over the years, and it could be argued the high water mark for the sport in Japan occurred during the ’70s. That’s also when Shinjuku Copa Bowl opened in the Kabukicho area of Shinjuku, Tokyo.
▼ Copa Bowl is located inside the Humax building
Opening there was no small feat either, as Kabukicho was at that time by far the entertainment mecca of Japan. Big-name alleys sprung up in the district at bowling’s peak, but it was pretty much only the Copa Bowl managed to stay in business through the thick and thin of the past several decades in order to celebrate its 50th anniversary this year.
In celebration of still going strong after half a century, Shinjuku Copabowl is holding the 50-Pin Challenge. In this test of bowling prowess, 50 pins are lined up in a single lane and anyone who can get a strike will win “a month’s worth of free-game coupons” (i.e. 30 free tickets).
To attempt this feat, we sent our greatest bowler, Mr. Sato. However, it should be noted that we all suck at bowling so saying Mr. Sato is “our best” really isn’t so special. In fact, he’s a confirmed casual bowler whose lifetime average is firmly in the double digits.
Normally it would take him about seven frames to knock down 50 pins, but on this day he would have to do it with a single ball. Each attempt at the 50-Pin Challenge costs 1,000 yen (US$7.77), but if you post the attempt to social media the price is reduced by half.
Mr. Sato studied the pins and examined the polyurethane finish of the lane for any subtle curves and groves.
Then, remembering what he learned on YouTube thirty minutes beforehand, he swung his arm back widely…
…and then brought it forward steadily for a controlled throw.
▼ Mr. Sato: “Soul Ball, go!!!”
Mr. Sato’s aim was true, and the ball took a straight course down the center of the lane.
The Soul Ball struck the crowd of pins with mighty crash and sent a cloud of them flying in every direction.
However, when the dust settled…four remained.
▼ The video of the entire challenge
It was a bittersweet experience. It was an extremely good throw by Mr. Sato’s standards, but it definitely stung to get so close to a strike but fall short.
On the bright side, everyone who attempts the 50-Pin Challenge can get at least one free game ticket regardless of their score. In Mr. Sato’s case, a score of 46 was good for six free tickets and medium sized fries.
The event will continue until 28 April, so head on down to Shinjuku Copa Bowl and give it a whirl soon, while wishing this hallowed recreation facility another prosperous 50 years to come.
Alley information
Shinjuku Copa Bowl / 新宿コパボウル
Tokyo-to, Shinjuku-ku, Kabukicho 1-20-1 Humax Pavilion Shinjuku Kabukicho 3, 4F
東京都新宿区歌舞伎町1-20-1 HUMAXパビリオン新宿歌舞伎町3・4F
Open 11 a.m.-6:30 a.m. the next day
Website
Source: PR Times
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












Mr. Sato tries to eat a cheap beef bowl, gets a massive, luxurious surprise in the process
The Gentleman’s Cheese Beef Bowl, invented by Mr. Sato
New Human Restaurant opens opposite Robot Restaurant in Shinjuku
24-hour gyoza restaurant in Tokyo’s Kabukicho is full of garlic and meat, has a lot of heart too
The new Tokyu Kabukicho Tower is packed with entertainment, food, and drinks–with one caveat
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Mr. Sato discovers his inner beaver with a 16-inch chocolate “twig” at Tokyo Station
Studio Ghibli celebrates the magic of movie theaters with short video, Hayao Miyazaki illustration
Shinjuku izakaya’s all-you-can-eat-and-drink plan is one of Tokyo’s best secret cheap eats
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Lawson convenience store at popular tourist site is one of the most unusual in Japan
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Tokyo’s best hair salons discovered: this dank parking garage!
Mr. Sato becomes a Tokyo host club host for one night, and you can drink with him!
American fan meets his idol under the Shinjuku Godzilla, Mr. Sato apologizes for his photos
Starbucks Challenge: How long does it take to visit all the branches in downtown Shinjuku?
Late-night all-you-can-eat yakiniku for only 980 yen? Yes, please!
We visit a new Tokyo bar where nobody speaks and writing is the only way to communicate
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Beef and sashimi in the same rice bowl: Brilliance or blasphemy? We find out【Taste test】
We give Mr. Sato a Gyro Bowl: Can it withstand even his creepiest undulations?
Be Mr. Sato’s online friend, and he might take you to dinner, like he did with these foreign fans
What happened when pose maestro Julio Janpierre met Mr Sato in Tokyo
Douhua, a delicious tofu pudding, is Mr. Sato’s new favourite food
We eat a luxurious Japanese-style buffet breakfast in a restaurant full of wood-carved bears
Mr. Sato takes on this mega bowl of hiyashi chuka and possibly snubs his boss in the process
Is Tokyo’s real-world Kamurocho as dangerous as the Yakuza games’ setting? Mr. Sato investigates