
A 2-D/3-D dream come true for Nightmare fans.
Initially, it wasn’t entirely clear if the idea of VTubers/virtual YouTubers would entirely catch on, but they’re now a robust part of the Japanese pop culture scene. Part of their success can be attributed to the fact that their marketing often follows the format used for fully human idols.
For example, ASMR VTuber Nightmare, or Mare-chan, as fans often call her, has an official birthday, July 14. So just like with flesh-and-blood idols, the occasion was celebrated with messages of congratulations from her social media followers, a line of commemorative merchandise, and a meet-and-greet event with the time-tested idol promotion of giving fans the chance to shake hands with Nightmare.
▼ The illustration used for Nightmare’s 2022 birthday memorabilia merch.
💠誕生日記念グッズのお知らせ💠
— なぃとめあ🤍 (@Mare_ASMR) June 15, 2022
めあの誕生日記念グッズの
予約が開始したよ🤍💙
予約は7月中旬頃まで💍 .·
およめあちゃんを君のお家に
嫁がせてくれませんか…?
▼▼購入はこちらhttps://t.co/1n9YZQWR6R pic.twitter.com/G4CmGzCe6b
But wait a second…a handshake event? How are fans supposed to shake hands with her when the whole deal with VTubers is that they don’t have a physical form? The answer to that came at the Maremare Super Conference, where attendees saw this:
【速報】
— なぃとめあ🤍 (@Mare_ASMR) July 17, 2022
握手会に3次元Vtuber現る pic.twitter.com/mIzfSvBlJz
Hanging down from above was a monitor, showing Nightmare’s face. Then, down below and peeking out from behind a red curtain, were Nightmare’s hands, waiting to shake those of fans or give them five, whichever they preferred.
Like most Vtubers, usually Nightmare’s whole upper body is visible when she’s on-camera. For the handshake event, though, the perspective is zoomed in so that she’s only seen from the neck up on the monitor, since her shoulders and arms are supposed to be behind the curtain. It’s a startling and clever workaround that lets fans have their cake and eat it too by combining elements of the 2-D and 3-D world, and reactions to Nightmare’s tweet have included:
“This is pretty surreal.”
“Wait, those hands aren’t high-resolution 3-D graphics renders?!?”
“Mare-chan, you’re a genius.”
“Never would have come up with this on my own.”
“[It’s not 2-D or 3-D], I’d say it’s about 2.8-D.”
“This would totally freak me out if I saw it in a dark room in the middle of the night.”
“This is like the kind of idol you’d see in a cyberpunk science fiction story.”
“If the screen was a little bigger, it’d make for a better proportion with her hands.”
“Major video game last boss energy.”
▼ Nightmare’s hands are usually as 2-D as she is.
君のおかげでふぉろわーさん
— なぃとめあ🤍 (@Mare_ASMR) July 6, 2022
3まんこえたっ❕❕❕
いつもハートにRTにありがとう🤍
これからもめあ布教よろしくね♪
ポチッ👆🏻👆🏻👆🏻👆🏻👆🏻 pic.twitter.com/TOrIjhi0uL
Of course, the most important metric of idol events is the fan reaction, and several of Nightmare’s supporters left comments saying they’d taken part in the event and enjoyed themselves, as well as those who weren’t able to attend but wanted to express their admiration of her “cute” and “beautiful” hands. So by that measure, this strategy for crossing the line between two and three dimensions was a success, and something we might see more Vtubers start doing.
Related: Nightmare YouTube channel
Source: Twitter/@Mare_ASMR via Jin
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

85-year-old great-grandmother from Hiroshima is Japan’s newest virtual YouTuber/idol【Video】
Japan’s original virtual YouTuber returns after a three-year hiatus with new music video【Video】
Virtual YouTubers in our world? Giant signs at Tokyo stations show Hololive talent and human fans
The sweet smell of virtual YouTuber success – Kizuna Ai’s new fragrance on sale now
Japanese anime girl virtual YouTuber also speaks perfect English!【Video】
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Starbucks Japan puts a bow on peach season with new limited-edition Peach Creamy Tea Latte
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Potato-Chip-Flavored Dressing coming to stores in Japan
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Virtual YouTuber anime idol spotted “drowning” horrifically in Tokyo Bay【Photos】
The new Love Live! anime isn’t about virtual YouTubers…probably【Video】
Netflix creates otaku virtual YouTuber who’s a bilingual Japanese/English sheep girl【Videos】
Meet Ibaraki Prefecture’s Virtual YouTuber representative Hiyori Ibara, winning hearts everywhere
Japan’s newest virtual YouTuber boasts 17 years of idol experience, is only 12 years old【Videos】
Newest virtual YouTuber blows her competition out of the water with high-quality intro【Video】
Real life ensues as virtual YouTuber anime girl fields call from “boyfriend” while broadcasting
As many Japanese elementary school kids want to be VTubers as schoolteachers in survey
Meet Hololive’s brand new adorable VTubers, designed to win you over with English
Anime girl virtual YouTuber unmasked as middle-age male otaku, loses some fans, gains others【Vid】
Virtual YouTuber video lets viewers experience what it’s like to dine with an anime girl
Virtual YouTuber cast as anime voice actress in new anime TV series in industry-first move【Video】
Virtual YouTuber queen Kizuna Ai angrily addresses rumors her voice has been changed【Video】
Female virtual YouTubers are here to collaborate with Tokyo’s Kanda Myojin Shrine in a punny way
Fans rejoice as anime gravure idol superstar Super Sonico debuts as virtual YouTuber【Video】
AV actresses turn up their cuteness factor cosplaying as virtual YouTubers in video shoot