
”Enjoy being an adult!”
Manga art doesn’t get much more macho than the works of Tetsuo Hara. Best known as the artist for Fist of the North Star, Hara doesn’t draw fresh-faced high schoolers working up the nerve to confess their love to their crush or trying to recruit members to save a quirky extracurricular club from being shut down. He draws adult heroes doused in the ideals of full-grown old-school masculinity, stout of heart and rippling of musculature.
As such, Hara’s characters are often seen wandering through post-apocalyptic wastelands or kingdoms at war. Hara’s newest character, though, is found in a McDonald’s commercial.
Opening with a close-up of a falcon soaring through the skies, the perspective of the video (which boasts animation direction and character design by Hara) swoops around to show our protagonist, a samurai clinging to the side of a sheer cliff face. “To the adults of Japan,” the on-screen text greeting reads, and as the samurai resumes his climb, we hear his thoughts. “The challenges an adult faces are difficult. In work, family, and dealing with your own age, the walls that stand before you are tall.”
The samurai comes to a gap between himself and his next handhold, and after a brief pause to steel his resolve, he bellows “But we’re going to do it!” and leaps fearlessly across the chasm.
“Today, we make the future!” he continues, his fingers gripping the rock like the talons of the falcon flying by. With a final effort, he pulls himself to the mountaintop. “Keep moving forward, even if it’s just one step at a time. Never give up, and one day, when you arrive at your goal, you will see the ultimate view,” the samurai tells us, admiring the vista of Mt. Fuji and the Tokyo skyline, before giving us one final command:
▼ “Enjoy being an adult!”
Then the dude takes a gigantic bite out of a burger.
It’s unclear if he had the hamburger in the folds of his kimono the whole time while he was rock climbing, or if it was waiting at the top of the mountain like a video game power-up. What we can say for sure, though, is that it’s one of McDonald’s Japan’s new Samurai Mac burgers. The periodically available line uses traditional Japanese seasonings to create bold burger flavors, and the one shown in the video is the Wafu Barbecue Tamago Nikuatsu Beef, or Japanese-style Barbecue Egg Thick Beef cheeseburger, whose key ingredient is hatcho miso, a darkly colored premium miso paste produced in Aichi Prefecture. Also coming to the Samurai Mac section of the McDonald’s menu is the new Ninniku Zakugiri Potato Nikuatsu Beef cheeseburger, which boasts smoked bacon, a potato patty to accompany the beef one, and soy and spicy garlic chili/pepper sauces.
▼ Wafu Barbecue Tamago Nikuatsu Beef (left) and Ninniku Zakugiri Potato Nikuatsu Beef (right)
Both sandwiches are priced at 500 yen (US$3.80). They go on sale January 4, typically the first day people in Japan head back to work after New Year’s vacation, but hey, like the samurai said, being an adult isn’t easy, but at least you can occasionally reward yourself with a tasty burger.
Source: McDonald’s Japan via IT Media
Top image: YouTube/マクドナルド公式(McDonald’s)
Insert images: YouTube/マクドナルド公式(McDonald’s), McDonald’s Japan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he actually eats burgers more often after moving to Japan.






McDonald’s Japan announces Evangelion burger line, releases crazy anime video for them【Video】
McDonald’s Japan is changing the ingredients in Chicken McNuggets
Fist of the North Star manga artist draws Mad Max’s Furiosa, presents artwork to George Miller
McDonald’s Japan starts new campaign featuring burgers from their overseas restaurants
McDonald’s Japan is unleashing the Giga Big Mac, with 2.8 times the beef of a regular Big Mac
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
East Japan Railway announces plans to abolish magnetic-strip tickets
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Samurai Mac burgers arrive at McDonald’s Japan
McDonald’s Japan releases newest heartwarming anime ad in everyday happiness series【Video】
McDonald’s Japan unveils moon-viewing sukiyaki burgers and sweets for tsukimi season
We Sample Traditional Portuguese Cuisine… at McDonald’s
Which of McDonald’s new “Beef Burgers of the World” is the best? We find out【Taste Test】
McDonald’s Japan goes beyond chicken by adding shrimp nuggets to menu
Godzilla vs McDonald’s! King of monsters takes on fast food king’s new Godzilla Burgers【Video】
McDonald’s officially reprimanded by Japanese government for misleading “roast beef” ads
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
McDonald’s Japan’s new kalbi koshihikari rice burger and its friends only come out after sundown
McDonald’s Japan is bringing back its Beef Stew Pies (and their lovely puns)!
Hokkaido, Osaka, and Fukuoka: Taste-testing McDonald’s oddly named Adult Regional Teriyaki burgers
Godzilla burgers appear at McDonald’s Japan, and t’s time to eat them all!【Taste test】
Japanese-style curry rice coming to McDonald’s Japan? Mysterious tweet has fans’ fingers crossed
McDonald’s Japan ends heartwarming nothing-special anime ad series with two last videos
Tsukimi burger season heats up as McDonald’s Japan unveils new moon-viewing burger lineup【Pics】
McDonald’s Japan adds first-ever shrimp rice burger to menu in gohan sandwich expansion