
Our reporter tests a popular Japanese chain store against a machine.
Many Japanese vending machines only contain drinks, but they can also contain anything from oysters to who knows what, and one day our Japanese-language reporter Yuichiro Wasai happened upon one from vendor Active Deli that sells frozen yakiniku beef bowls.
▼ It’s made with beef from Japan’s Kyushu region.
He could have just eaten it by himself, but he realized it’d be more interesting to pit it against a rival. That’s when he thought of Yoshinoya, the popular Japanese chain restaurant known for their delicious and affordable beef bowls.
▼ Left: vending machine, right: Yoshinoya
Yoshinoya just happened to be selling yakiniku beef bowls for a limited time for 624 yen (US$4.47) each, and the vending machine bowl was priced at 900 yen.
In terms of price, Yoshinoya already won, but what about portion size?
As you can see, Yoshinoya also wins in terms of volume. The vending machine version has more vegetables. It’s a feast for the eyes, but Yuichiro wasn’t sure if it could fill satisfy his stomach. He checked under the beef to make sure there wasn’t a hidden second layer, but alas.
▼ He also found that the size of each piece was rather small.
And what about taste, arguably the most important factor? Well, Yuichiro found the vending machine bowl’s sauce to be rather sweet, while Yoshinoya’s had the perfect amount of sweet and savory.
▼ The green onions give it great flavor, too.
So, you guessed it, Yoshinoya wins this round again. Yuichiro did have to admit Active Deli’s sauce’s sweetness paired well with the rice, though.
▼ If you love sweeter marinades, this would be perfect for you.
And so Yoshinoya took home the crown across the board. Yuichiro was a bit disappointed with the vending machine version overall, but it’s still an interesting find for vending machine buffs. You can’t go wrong with Yoshinoya, though, especially if it’s one of their wagyu bowls!
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Japanese beef bowl chain Yoshinoya releases new canned, ready-to-eat rice bowls 【Taste Test】
Japan’s beef bowl king, Yoshinoya, releases new line of canned, ready-to-eat beef bowls
Japan’s first beef bowl vending machine goes into service in Tokyo
Japanese beef bowl vending machine serves up…gyudon rice burgers?!?
Secret way Yoshinoya’s president customizes his beef bowl orders is a secret no more【Taste test】
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Tokyo Station staff share their top 10 favorite ekiben
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
The top 10 graduation songs in Japan as chosen by current Japanese high school students
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Yoshinoya has a semi-secret chicken bowl you won’t find anywhere on its website【Taste test】
Is this frozen tonkatsu sandwich vending machine really worth 700 yen?【Taste test】
Mix-and-matching Yoshinoya, Matsuya, and Sukiya to create the ultimate beef bowl【Taste test】
From beef bowl to beef pouch? Taste testing Yoshinoya’s instant gyudon packs
Yoshinoya beef bowl set vs. its mini capsule toy version: how do they size up next to each other?
Trying Yoshinoya for the first time in his life, is our Indonesian reporter impressed?【Taste test】
Yoshinoya expanding into ostrich bowls for more sustainable meat and cosmetics【Taste test】
Beef bowl chain Yoshinoya’s historic first store to close, special countdown site launched!
Make Your Own Yoshinoya Beef Bowl at Home, Even Better Than the Original 【Recipe】
Yoshinoya serves gyudon beef bowls from a tiny truck in Tokyo
Yoshinoya beef ramen? Gyudon king’s sister chain opens first Tokyo branch【Taste test】
Yoshinoya teams up with Wagyumafia for a super expensive beef bowl
Skip sushi — The five best beef bento to eat in Japan right now
Beef bowl king Yoshinoya to start serving ramen this summer with new beefy mazesoba
Taste-testing Japan’s beef tongue/gacha beef vending machine in Sendai【Taste test】
Yoshinoya has an ultra-luxurious wagyu beef bowl you can only get one place in Japan【Taste test】