
Our reporter tests a popular Japanese chain store against a machine.
Many Japanese vending machines only contain drinks, but they can also contain anything from oysters to who knows what, and one day our Japanese-language reporter Yuichiro Wasai happened upon one from vendor Active Deli that sells frozen yakiniku beef bowls.
▼ It’s made with beef from Japan’s Kyushu region.
He could have just eaten it by himself, but he realized it’d be more interesting to pit it against a rival. That’s when he thought of Yoshinoya, the popular Japanese chain restaurant known for their delicious and affordable beef bowls.
▼ Left: vending machine, right: Yoshinoya
Yoshinoya just happened to be selling yakiniku beef bowls for a limited time for 624 yen (US$4.47) each, and the vending machine bowl was priced at 900 yen.
In terms of price, Yoshinoya already won, but what about portion size?
As you can see, Yoshinoya also wins in terms of volume. The vending machine version has more vegetables. It’s a feast for the eyes, but Yuichiro wasn’t sure if it could fill satisfy his stomach. He checked under the beef to make sure there wasn’t a hidden second layer, but alas.
▼ He also found that the size of each piece was rather small.
And what about taste, arguably the most important factor? Well, Yuichiro found the vending machine bowl’s sauce to be rather sweet, while Yoshinoya’s had the perfect amount of sweet and savory.
▼ The green onions give it great flavor, too.
So, you guessed it, Yoshinoya wins this round again. Yuichiro did have to admit Active Deli’s sauce’s sweetness paired well with the rice, though.
▼ If you love sweeter marinades, this would be perfect for you.
And so Yoshinoya took home the crown across the board. Yuichiro was a bit disappointed with the vending machine version overall, but it’s still an interesting find for vending machine buffs. You can’t go wrong with Yoshinoya, though, especially if it’s one of their wagyu bowls!
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Japanese beef bowl chain Yoshinoya releases new canned, ready-to-eat rice bowls 【Taste Test】
Japan’s beef bowl king, Yoshinoya, releases new line of canned, ready-to-eat beef bowls
Japan’s first beef bowl vending machine goes into service in Tokyo
Japanese beef bowl vending machine serves up…gyudon rice burgers?!?
Secret way Yoshinoya’s president customizes his beef bowl orders is a secret no more【Taste test】
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
We brave fastballs from the world’s fastest (and most terrifying) pitching machine
Here comes a new katsudon: ice cream katsudon?!?
10 crazy pizzas from Japan
First-ever foot-operated vending machine appears in Japan during pandemic
Sonic creator thanks fans for loving character so much that his ugly movie design will be changed
Napping taxi drivers in Tokyo become the subject of UK photographer’s work【Photos】
Umamusume anime cosplayers make news in U.S. for their pro football fandom【Video】
Japan is in the grip of sticker fever and no one is safe, including us
Hamburg and Hamburg Shibuya: A Japanese restaurant you need to put on your Tokyo itinerary
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
Japanese women sound off on their minimum height requirements for a husband【Survey】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Yoshinoya has a semi-secret chicken bowl you won’t find anywhere on its website【Taste test】
Is this frozen tonkatsu sandwich vending machine really worth 700 yen?【Taste test】
Mix-and-matching Yoshinoya, Matsuya, and Sukiya to create the ultimate beef bowl【Taste test】
From beef bowl to beef pouch? Taste testing Yoshinoya’s instant gyudon packs
Yoshinoya beef bowl set vs. its mini capsule toy version: how do they size up next to each other?
Trying Yoshinoya for the first time in his life, is our Indonesian reporter impressed?【Taste test】
Yoshinoya expanding into ostrich bowls for more sustainable meat and cosmetics【Taste test】
Beef bowl chain Yoshinoya’s historic first store to close, special countdown site launched!
Make Your Own Yoshinoya Beef Bowl at Home, Even Better Than the Original 【Recipe】
Yoshinoya serves gyudon beef bowls from a tiny truck in Tokyo
Yoshinoya beef ramen? Gyudon king’s sister chain opens first Tokyo branch【Taste test】
Yoshinoya teams up with Wagyumafia for a super expensive beef bowl
Skip sushi — The five best beef bento to eat in Japan right now
Beef bowl king Yoshinoya to start serving ramen this summer with new beefy mazesoba
Taste-testing Japan’s beef tongue/gacha beef vending machine in Sendai【Taste test】
Leave a Reply