
Pekora meets Peko-chan, and this fan is powerless to resist.
On Tuesday morning, our reporter Seiji Nakazawa bounced out of bed with unusual energy, and as soon as he was ready, he dashed out the door and headed to Tokyo’s Ginza neighborhood, where a number of high-end fashion brands have flagship stores. With his wallet stuffed with cash, Seiji was ready to do some serious shopping, but he wasn’t looking for clothes or accessories. No, he was in Ginza for virtual YouTuber merch.
As our resident otaku, there are multiple characters who tug on Seiji’s heartstrings, but few so vigorously as VTUber Usada Pekora. Tuesday was the start of a special event at Ginza’s Peko-chan House, and even before the doors opened at 11 a.m., there was already a line, with fans waiting near a giant piece of Usada Pekora artwork on the window.
The Peko-chan House name doesn’t refer to Pekora, though. Instead, it’s named after Peko-chan, the little girl mascot of Fujiya, one of Japan’s oldest and most popular cafe chains. Just about every branch of Fujiya, which started in Yokohama but now has locations nationwide, has a statue of Peko-chan out front, and Peko-chan House is normally stocked with souvenirs bearing the likeness of the Fujiya spokescharacter. With their names being so similar, though, it was only a matter of time until Peko-chan and Pekora collaborated on a project, and Peko-chan House is now offering a special line of Usada Pekora/Fujiya crossover merch.
▼ In the upper left corner of this photo you can see Pekora drawn in the style of Peko-chan, and in the center Pekora adorns special boxes of Fujiya’s beloved Milky-brand caramel candies.
▼ The Peko-chan statue at the Fujiya cafe branch next door, cosplaying as Pekora
Staff were letting fans into the store there or four people at a time, to prevent overcrowding. When Seiji finally got the go-ahead, he stepped through the door, where a life-size Pekora standee was there to welcome him.
His attention was next grabbed by the boxes and tins of Milky, with illustrations of Pekora dressed as Peko-chan and vice versa. Rather than try to choose between the original flavor and chocolate, he bought both.
▼ The boxes are 194 yen (US$1.45) and the tins 396 yen
He then picked up a few more boxes of Milky because they come as part of a bundle of acrylic mini standees of Pekora and Peko-chan for 3,300 yen.
And come on, it’s not like there was any chance he wasn’t going to pick up a wall scroll too, for 3,850 yen
▼ The tapestry is B2 size (70.7 by 50 centimeters [27.8 by 19.7 inches])
So Seiji’s total tab? 9,523 yen. Some might say that’s a lot to drop in one shopping trip, but for a fan like him, it’s money well spent. We’re happy for him, and happy for ourselves too, since now that he has a bunch of Usada Pekora Milky tins lined up on his desk…
…he’s got a lot of Milky candies for us to mooch off of him.
The Usada Pekora collaboration at Peko-chan house runs until July 10.
Location information
Peko-chan House / ペコちゃんのおうち
Address: Tokyo-to, Chuo-ku, Ginza 4-2-12
東京都中央区銀座4-2-12
Open 11 a.m.-7 p.m.
Website
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
















Hunter x Hunter teams up with Shimamura clothing chain for clothing and more treasures galore
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Yokohama restaurant serves fried axolotl, along with giant isopod, camel, and crocodile
A look back on 40 years of Japanese schools banning stuff
Hunter x Hunter teams up with Shimamura clothing chain for clothing and more treasures galore
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Yokohama restaurant serves fried axolotl, along with giant isopod, camel, and crocodile
A look back on 40 years of Japanese schools banning stuff
Collect ’em all! New Pokéfuta accessories now available at Village Vanguard
Genuine Muramasa blade and Muromachi katana on display at Tokyo’s Touken Ranbu store【Photos】
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Collect ’em all! New Pokéfuta accessories now available at Village Vanguard
Genuine Muramasa blade and Muromachi katana on display at Tokyo’s Touken Ranbu store【Photos】
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Studio Ghibli bean bag plushies are ready to receive your love and affection
These 19th-century Japanese miniature landscapes show that size isn’t everything
Japanese vending machine serves up unique drinks at four Tokyo train stations
11 different ways to say “father” in Japanese
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Things get heavy with the Gold Lucky Bag from Village Vanguard
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Leave a Reply