
The bar was set very low, but we still managed to clear this pointless game of limbo.
Village Vanguard is a Japanese chain that sells not only books, but all manner of wacky, weird, and wonderful lifestyle and entertainment goods. Each store is typically chock full of stuff from ceiling to floor, and it makes for a great place to get [gag] souvenirs during your trip to Japan.
This New Year’s, Village Vanguard kindly sent our editorial team its “Blue Lucky Bag” for 3,850 yen (US$24.50). Our Japanese-language writer Ahiruneko was tasked with opening and sharing its contents this year.
▼ The theme of the chain’s lucky bags is “Sorry for stealing your first laugh of the new year!”
Ahiruneko removed the contents a bit cautiously because, well, you never know what you’re going to get in a Village Vanguard lucky bag. Here are this year’s full contents, which we’ll go over one by one below.
This Othello cushion was the biggest item by far. The whole cushion was designed to serve as a game board.
While the cushion’s size was decent, its fatal flaw was that the Othello game pieces, or disks, didn’t stick to the surface at all. Even the slightest movement toppled the pieces from the “board.” The developers could have made such a simple tweak, like affixing the pieces with Velcro or something, while designing it, but no…
▼ A full game board
Next up was a giant ear. Yup, just a giant, attachable ear with no other practical purpose than if you were to star as an extra in a film featuring non-human characters.
▼ Or perhaps, a funny gag if someone were to ask you, “Lend me your ear!”
Continuing along, the shock roulette game was a bit…shocking. It was a puzzling contraption that doesn’t need batteries, but if you stick your fingers in the six little cubbies and press the central button, one out of six of them would receive a tiny shock.
Maybe it could be useful as a new, higher stakes version of rock-paper-scissors to use when making decisions…?
Ahiruneko stuck his finger in one cubby hole and pressed the button but felt nothing.
He kept trying until he felt something. It wasn’t so much of a shock, though, as it was a was feeling of…air pressure? It didn’t not hurt and was actually a little bit scary. However, take this with a grain of salt because our team of writers is known for enduring some physical discomfort in the name of unhinged journalism.
Moving on, he turned his attention next to the long glasses straw. It was a drinking straw that formed the rims of a pair of fake glasses, meaning whatever liquid you’re drinking would travel around your eyes before reaching your mouth.
The product probably wasn’t intended for energy drinks…but that’s what Ahiruneko decided to to drink during his test run.
One end of the straw snaked from his can all the way around his eyes and into his mouth.
He took a massive sip and felt the liquid start to swirl around his eyes.
Let’s just say that the jury’s still out on whether this or that time he used a hard-to-drink-from beer glass was a less enjoyable experience.
This particular lucky bag seemed to have a theme, as the next item was also drinking-related. Ahiruneko was now the very–questionably–proud owner of a drinking helmet. Maybe it was because of his age, but he was less and less thrilled about each new item now.
He grabbed the can of Red Bull from before and stuck it in the helmet’s cup holder.
Then he grabbed the other end of the straw and began to drink.
Needless to say…
…the experience was solidly…
…underwhelming.
Sigh. Maybe he could use the helmet to down two drinks before the next time his doctor orders him to take a urine test.
Last but not least, the theme continued with this simple drinking game for a group of friends. You spin the spinner and follow whatever directions are written where it lands.
He gave it a whirl himself.
▼ “You take one shot.”
▼ “One shot,” under Ahiruneko’s current definition
Ahiruneko feels a little bad saying this since Village Vanguard went out of its way to send us a lucky bag, but at the end of the day, the contents were all completely unnecessary and useless junk.
Oh well–at least he can now keep an ear out for more exciting and practical lucky bag reveals around the office.
Reference: Village Vanguard
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



























How much trash is in Village Vanguard’s 2022 Lucky Bags? We bought 7 to find out
Does the 2023 Village Vanguard Lucky Bag satisfy our need for useless junk? Let’s find out!
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Things get heavy with the Gold Lucky Bag from Village Vanguard
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan now has ramen machines…but only at 41 stores
Saltiest ramen in Japan? Ikebukuro White goes viral for crazy salt levels
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Live-action Princess Mononoke stage cast appears in costume for first time[Video]
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Japan releases new ramen sandwiches… that don’t taste like ramen
This train station bento boxed lunch shop has been in business for nearly 100 years
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
McDonald’s Japan hack: Make a Chicken Tatsuta in five minutes anywhere in the world
Japanese criminals are now using crabs to hunt for burglary targets
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Village Vanguard’s most expensive Black Lucky Bag sets an ominous tone for 2026
Time to open the final Village Vanguard Luck Bag of 2026, the magical girl Red Lucky Bag
Village Vanguard tries to tickle us pink with a Pink Lucky Bag
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
【Lucky Bag Roundup 2018】Celebrate the Year of the Dog with Village Vanguard’s “Cat Lucky Bag 2”
Village Vanguard’s “dangerous” lucky bag promises thrilling highs and miserable lows
Is Village Vanguard Outlet’s 2023 lucky bag filled with 60,000 yen worth of trash or treasure?
Great deals on edible scorpions and more at Village Vanguard this holiday season!
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
Starbucks Japan saves the best for last in our fukubukuro lucky bag haul
【Lucky Bag Roundup 2018】Akihabara Junk Shop Lucky Bags: Now with less junk!
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
The One Piece Mos Burger lucky bag basically gives you exclusive anime merch for free
What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
Let’s go open a Lego Japan lucky bag…o