
I see a bag of goods and it’s all painted black.
It’s the start of the new year, and that means it’s the season for fukubukuro, Japanese lucky bags sold at retailers big and small in Japan. Regular readers are well aware that we review as many of these as possible during New Year’s, and one store that frequently appears in these features is Village Vanguard. This novelty goods shop can be found in most malls across the country and sells a truly random assortment of goods, from cans of root beer to edible panties to SpongeBob Squarepants dolls, so you never quite know what to expect from their lucky bags.
This year, they were even kind enough to send our writer P.K. Sanjun seven of the 10 possible lucky bags you can buy at Village Vanguard for us to review. It’s actually a surprising gesture since his past reviews of Village Vanguard bags haven’t been especially kind, with the words “junk,” “garbage,” and “trash” appearing frequently.
But with a new year comes new hopes of a better tomorrow. In that spirit, he decided to start this year’s group of Village Vanguard fukubukuro with their Black bag that sells for 11,000 yen (US$70), making it their most expensive bag. Normally, this would mean you were in for a treat, but having been let down by their bags so often in the past, P.K.’s optimism was cautious.
Well, no point in worrying about it any longer, time to tear off this band-aid and see if the wound has healed or if there’s still a festering wound there with necrosis setting in.
First out of the bag, he got a slow cooker. It’s a mercifully useful item that can be used to prepare meals. On the other hand, P.K. couldn’t really remember a time in his entire life when he’d said, “If I only had a slow cooker right now!” so maybe it wasn’t that useful after all.
It wasn’t shown on the box, but the cooker itself had a kind of ’70s floral pattern on the side. He thought it was pretty nice. At the same time, Village Vanguard always seems to put some kind of cooking appliance in their bags, as if to justify the purchase, but it’s gotten to the point that it now feels cliche and anti-climatic.
There was also a kitchen scale. This is certainly a more useful device, and sought after by those who work in crack houses, luxury hotel restaurants, and everything in between. Still, it’s not useful enough to justify the 11,000-yen purchase on its own.
▼ Ah, I see it’s a Kitchen Scales brand kitchen scale…s.
Next, P.K. found a wall clock made to look like vinyl record that was made into a wall clock. To that end, it fulfilled its purpose, but you have to wonder why that was ever a purpose to begin with.
There was also a pillow with a retro ’70s pattern yet again. This was the highlight of the bag so far, not for any particular reason though. It’s just that pillows are nice in general.
After that came a Polaroid camera. It wasn’t something our writer especially wanted either, but they do tend to sell for a lot and still have a fair bit of appeal. It was enough to make him think this bag might be a winner after all.
The English labeling on the box didn’t immediately jump out at our Japanese writer, however. It was probably the roll of toilet paper in the picture that tipped him off first. Then, he read more slowly to find that it wasn’t a Polaroid, but a Polaroll.
Yes, the Polaroll turned out to be nothing more than a toilet paper dispenser in the shape of a Polaroid camera so that the paper coming out of it looks like photographs.
It was a cute idea, especially since, like with real Polaroids, the paper comes out white at first, only to develop an image soon after, and you’re never quite sure how it will turn out. The only problem is that if you assume it’s a real Polaroid camera at first, it’s impossible not to be disappointed by the truth. That was the final nail in the coffin for the Village Vanguard Black Lucky Bag.
▼ Lucky Bag Verdict: Dud
By the way, there was a real camera in the bag as well. It was a waterproof film camera, but since P.K. had no idea where to buy or develop film since 2007, it did little to raise the value of this not-so-lucky bag.
Despite what we learned in Passenger 57, you probably shouldn’t always bet on black. Perhaps one of the remaining six bags will have an overall decent haul, but P.K. isn’t holding his breath.
Photos ©SoraNews24
Bag design ©Chocolate
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












Time to open the final Village Vanguard Luck Bag of 2026, the magical girl Red Lucky Bag
Things get heavy with the Gold Lucky Bag from Village Vanguard
Village Vanguard tries to tickle us pink with a Pink Lucky Bag
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Almost all Japanese women say they dislike random gacha/blind-box toys in survey
Pokémon hot spring footbath opening in Japan this spring
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
All-ages Catbus, real-world Spirited Away office part of new Studio Ghibli museum exhibit【Photos】
Super-cheap, super-convenient rice-cooking mug is a new kitchen gadget all-star from 3 Coins
The Sailor Scouts and their Sanrio sidekicks are finally here with adorable new collectable goods
Licca-chan dolls released in North America for first time in nearly 60 years
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Injuries on stairs in Tokyo highlight an overlooked design flaw
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
How much trash is in Village Vanguard’s 2022 Lucky Bags? We bought 7 to find out
Village Vanguard’s “dangerous” lucky bag promises thrilling highs and miserable lows
Does the 2023 Village Vanguard Lucky Bag satisfy our need for useless junk? Let’s find out!
Is Village Vanguard Outlet’s 2023 lucky bag filled with 60,000 yen worth of trash or treasure?
【Lucky Bag Roundup 2018】Celebrate the Year of the Dog with Village Vanguard’s “Cat Lucky Bag 2”
Village Vanguard possibly tops its own record for most useless junk in a lucky bag this year
Great deals on edible scorpions and more at Village Vanguard this holiday season!
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
2024’s Pokémon Center Lucky Bag may have been the hardest to get, but also the most worthwhile
【Lucky Bag Roundup 2017】We celebrate the New Year with a bag full of Godiva chocolates
Lucky Bag Roundup: Our reporters choose the best fukubukuro of 2015
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party