We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
Studio Ghibli releases new range of cardigans for anime fans
Want some great ramen in Akihabara? Then head to this…karaoke joint?!?
Celebrating Good Couple’s Day in Japan…by getting our significant others to dress us
Kyoto Whopper divides customers at Burger King Japan
Japanese mochi tasting flight has roots in samurai dining culture
Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
How merry is Starbucks Japan’s new Merry Cream holiday Frappuccino?
Japanese convenience store chain adds Neo Wagashi sweets to its lineup
What happens when our reporters show up to work dressed like their fathers?
Line of foreign tourists leads us to Akihabara’s meatiest fatty ramen【Taste test】
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】
Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
Flying dango: Unique tourist site where Japanese sweets are flown to you over a gorge
Taking the Kyoto overnight bus for the first time
Japanese burger chain no longer serves onion rings, but offers intriguing replacement【Taste test】
Yakuza vending machines coming to real-world Tokyo neighborhood that inspired Like a Dragon games
Starbucks Japan unveils second Holiday Frappuccino for 2024
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
Pringles releases a limited-edition sweet flavour in Japan
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
How merry is Starbucks Japan’s new Merry Cream holiday Frappuccino?
Japanese convenience store chain adds Neo Wagashi sweets to its lineup
What happens when our reporters show up to work dressed like their fathers?
Line of foreign tourists leads us to Akihabara’s meatiest fatty ramen【Taste test】
Flying dango: Unique tourist site where Japanese sweets are flown to you over a gorge
Starbucks Japan reveals new holiday goods for the 2024 festive season
Cup Noodle’s Nissin develops space ramen, space curry rice for astronauts to eat among the stars
Picture of a pufferfish vomiting water is the Japanese Internet’s newest darling
Yakuza vending machines coming to real-world Tokyo neighborhood that inspired Like a Dragon games
Foreign shoppers in Akihabara tip us off to an awesome souvenir idea: DIY Paper Theater kit【Pics】
AKB48 fan shows his love the only way he knows how: By buying $300,000 worth of CDs
Resol Poshtel: Cheap capsule hotel in Tokyo is a hit with overseas visitors, and we find out why
We try out Nissin’s new Cup Noodle Broth Hardening Powder to see if it really works