AU
Shiny new old-school tech isn’t aimed only at people not ready to let go of what’s always worked for them.
A couple of years ago it was all about twin outfit fashion, but now the country’s gone gaga for real twins, most notably MakoMina and their cute dance moves.
Foolishly allowed a sticky-fingered child to hold your phone? Have a crippling fear of germs and wish you could disinfect everything? Now there’s a smartphone you can wash with soap and water!
With the iPhone 6s set to launch on September 9, the current model of iPhone will soon become old news. But if you’re one of those who doesn’t mind not having the newest, shiniest version on the market, you’re sure to be able to find a great deal, as stores try hard to get rid of back stock before herds of Appleheads flock to get their shiny new toy.
Take this au store in Japan, for instance, whose workers were out shaking things up with a special dance in an attempt to advertise their awesome iPhone 6 deals.
On 13 November, a tweet went out from Kyoko Shimbun which read “AAAAAAAAAAAAA!” Generally, such single-letter interjections don’t yield much of a response, but in this case they got over 400 retweets.
That’s because on this day, Kyoko Shimbun which translates to “Fabricated News” learnt that their fictional Infojar, a next-gen rice cooker with several smartphone capabilities, was in the research and development phase by the very company they were spoofing at the time, KDDI.
You read that right: in just 10 years you can have your very own hand-made smartphone with the brand new weekly make-your-own-smartphone kit from Japanese mobile provider au! For anyone who’s a fan of weekly collect ’em magazines (who isn’t?), tech, or wasting their money, then this is for you.
When he realized he’d primarily been using his smartphone in bed, Nemool Smith, an au product designer and chief hardware architect, wanted a more comfortable and rewarding user experience. Coming up blank in an online search for solutions, Nemool got an idea and decided to approach his bosses at KDDI and get their permission to design a radically new hardware platform he was sure would revolutionize the way people used their phones. The result has set the tech world abuzz, and has the potential to vault KDDI to the top of the global smartphone market.
Introducing the new au zzzPhoneBed by KDDI
Some Japanese companies are known for making really clever commercials, others are known for making some really dumb commercials (looking at you Sony).
Mobile carrier au (pronounced “A-U”) has proven itself a part of the former camp with its fantastic new commercial, “FULL CONTROL/Xmas”, which shows what Tokyo might look like if it were turned into one giant night club.
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