april fools
Limited-time French fry burger returns after four years, with even more flavour than before.
This first-of-its-kind tour is designed for bus lovers by bus lovers, or really just anyone who loves riding on buses.
Edible watches, Nintendo characters and a handy Lego app all make an appearance on this year’s roundup of fantastic news we wish was true today.
Does that make the giant inflatable schoolgirl idol an April Geniuses’ gag?
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Our loyal readers are probably more aware of who Takeru Kobayashi – the infamously voracious Japanese competitive eater – is than the New York Cosmos professional soccer team, but it looks like the Cosmos players weren’t so familiar with the diminutive athlete… Until now.
As part of an elaborate April Fool’s joke, New York Cosmos managers put together a stunt that saw Kobayashi posing as an employee at the frankly quite delicious Buffalo Wild Wings chicken wing chain as the Cosmos team filtered into the restaurant for a meal.
You read that right: in just 10 years you can have your very own hand-made smartphone with the brand new weekly make-your-own-smartphone kit from Japanese mobile provider au! For anyone who’s a fan of weekly collect ’em magazines (who isn’t?), tech, or wasting their money, then this is for you.
Ah, it’s been a great day for April Fools’ pranks this year, what with Google treating us to a worldwide pokémon outbreak and car maker BMW unveiling its “ZZZ” series sleep machine (any others I missed?). And now, Capcom – the Japanese company behind video game greats such as Resident Evil, Devil May Cry, and Mega Man – has announced that it is launching special dubbed versions of its top titles.
That’s right, folks, all of your favourite Capcom games are now available in neko-go “cat language“, allowing Japan’s nyan population to join in the gaming fun.











Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
What are the worst things about living in the Japanese countryside?[Survey]
An interview with Evangelion’s composer, Shiro Sagisu
Japanese film studio Toei announces first three video games from newly created Toei Games
Burger King offers every fast food franchisee in Japan 40M yen to jump ship and join them
Deceptive strawberry milk package angers 7-Eleven customers following banana scandal
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
Make-them-yourself Pokémon frappes arrive at Japanese convenience stores, can be mixed at home too
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Burger King offers every fast food franchisee in Japan 40M yen to jump ship and join them
Deceptive strawberry milk package angers 7-Eleven customers following banana scandal
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
Make-them-yourself Pokémon frappes arrive at Japanese convenience stores, can be mixed at home too
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
7-Eleven Japan’s “Paper Tiger” sandwich sparks online controversy over deceptive packaging
Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]
Seats descend from ceiling on Japanese train to provide extra comfort for passengers【Video】
Hang out at home with the giant life-sized Rilakkuma bear!
This Rilakkuma-themed sofa is soft on your bottom, hard on your wallet
Japanese vending machine at Shinjuku Station is a rare gem hiding in plain sight