Just before this year’s Tokyo Game Show, Sony lifted the lid on its newly-modelled Playstation 3 console.
While many of us were hoping for even a tiny snippet of news on the next generation of consoles, Sony is still busy squeezing the few last drops of juice out of its multi-million-selling game machine, and, in an effort to cut production costs and shift a few more units before going next-gen, has somehow managed to shave a few more inches off the console’s size, giving it a facelift in the process.
Eager to show off their newest toy, a brand new ad campaign for the console hit Japanese TV late last week, drawing consumers’ attention to the machine’s snazzy new lines and bragging about its smaller size.
And then something a little bit unexpected happens. Read More

Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Top Secret Cookie Recipe Finally Comes to Light
A trip to hell on Japan’s ‘vomit ship’: Is it as bad as everyone says it is?
Chen Mapo Dofu restaurants across Japan offering one free bowl of dandan noodles a day for a year
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
J-pop megastar Utada Hikaru releases new music video directed by Evangelion creator Hideaki Anno
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Flex and pose your way to fitness with the JoJo’s Bizarre Adventure exercise program!【Video】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Is this the most relaxing Starbucks in Japan?
Large amount of supposed human organs left in Osaka marketplace
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
J-pop megastar Utada Hikaru releases new music video directed by Evangelion creator Hideaki Anno
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Flex and pose your way to fitness with the JoJo’s Bizarre Adventure exercise program!【Video】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Girls’ feet-flavor fried chicken now on sale in Tokyo, promises smell, stickiness of real thing
Have you ever noticed how much Totoro looks like New Year’s mochi? This plushie’s designers did, and the result is adorable!
Starbucks Japan releases new zodiac chilled cup drink for 2026
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
All-you-can-eat buffet for 500 yen?! Mr. Sato investigates
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima