Yamato Un’yu (Yamato Transport), is Japan’s largest delivery company. Their beige-and-teal trucks, as well as their kuroneko (black cat) logo, are as familiar to the Japanese as the Golden Arches or the Starbucks mermaid. Their logo has also resulted in them being referred to colloquially as Kuroneko (black cat) Yamato.
Now, to advertise their compact delivery boxes, they’ve enlisted the help of a real black cat to show just how easy it is to put together. And we all know that cats plus boxes make a mesmerizingly adorable combination!