It is the year 2000. You run the Japanese division of one of the world’s biggest lingerie brands, and are looking for an original way to promote your company – and your country – on the world stage. What do you do? Well, if your company is Triumph International, you begin launching concept bras like last week’s Frozen-inspired sisterhood bra – amazing and ridiculous underwear guaranteed to push the world’s ‘WTF Japan’ buttons.
We can see in Triumph’s creations the Japanese art of ‘chindogu’, inventions that, while they appear to solve a particular problem, are simultaneously useful and useless. Join us as we rifle through the underwear drawer for 21 of the best!
Tokyo park’s sea of clouds, nighttime illumination, and cosplay days make now perfect time to visit
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
American jackass tourist arrested after carving name into gate at Tokyo’s Meiji Shrine【Video】
Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】
Samurai ritual suicide contest cancelled by organizer in west Japan
Beautiful Japanese garden green tea crepes waiting in Tokyo’s historical Asakusa neighborhood
Hardcore Pokémon fans in Japan are spending a TON of money on Pokémon Trading Card Game Pocket
Off-the-beaten-tourist-track observatory tower in Tokyo has great views of the city…for free!
Ghibli-themed dating event organized by government in Japan gets flooded with applications
Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Tokyo restaurant isn’t kidding about the name of its overflowing rare wagyu-ju【Photos】
New Ghibli papercraft kit gives you a little Princess Mononoke forest on your desk【Photos】
Pringles releases a limited-edition sweet flavour in Japan
Starbucks releases new Wicked tumblers in Japan
Japan’s Pokémon donuts are evolving as Diglett grows into Dugtrio churro!
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
Adult Jam Bread causes a stir at store in Tokyo
What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
Totoro, Calcifer, other Ghibli stars returning as humidifiers ahead of Japan’s dry winter days【Pics】
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Samurai ritual suicide contest cancelled by organizer in west Japan
Beautiful Japanese garden green tea crepes waiting in Tokyo’s historical Asakusa neighborhood
Hardcore Pokémon fans in Japan are spending a TON of money on Pokémon Trading Card Game Pocket
Off-the-beaten-tourist-track observatory tower in Tokyo has great views of the city…for free!
Ghibli-themed dating event organized by government in Japan gets flooded with applications
Tokyo’s Shibuya neighborhood bans public Halloween drinking following mayhem
New anime figure line boasts hyper-realistic skin, super-shapely butt on its debut release【Video】
The top 5 ice creams you should try at Family Mart convenience stores in Japan this summer
We eat 13 of the most highly recommended sushi items at Sushiro and pick the best of the best
Tokaido Shinkansen Sushi Journey Bento takes your taste buds on a trip from Tokyo to Osaka
Tokyo’s Shibuya district bans public drinking on New Year’s Eve, cancels countdown celebration
Tokyo’s Shibuya district passes year-round public drinking ban
Visiting the Kikyoya Shingen Mochi theme park takes some planning–but it’s a stop worth making!