Hello Kitty is one of Japan’s greatest cultural exports and one of the world’s most famous cats despite being both a) fictional and b) not quite a cat. But now, the pinnacle of Kitty-chan merchandise has been reached. We don’t need to buy any more cute pens or candy or even any toy money.
What is the Hello Kitty merchandise to end all Hello Kitty merchandise? Nothing less than a Hello Kitty diving suit.

Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Deer are appearing in Osaka City, may have wandered there from Nara[Video]
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Starbucks Japan has a new Frappuccino on the menu, but does it really taste like a cream puff?
One Piece and music lovers can now add Brook’s iconic Shark Guitar to their collections!
7 great places to see Mt. Fuji from without having to climb it
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Starbucks Japan has a new Frappuccino on the menu, but does it really taste like a cream puff?
One Piece and music lovers can now add Brook’s iconic Shark Guitar to their collections!
7 great places to see Mt. Fuji from without having to climb it
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Play with fire at an old-fashioned “irori” hearth restaurant
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Can you tell the difference between real beer and Japan’s happoshu quasi-beer?【Taste test】
The etiquette rules for visiting Shinto shrines in Japan
Family Mart releases a fukubukuro lucky bag packed with cool Convenience Wear
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
Turning a crazy cheap country Japanese house into a home — Step 14: Before and After 【SoraHouse】
What does “Konnichiwa” really mean? Understanding Japanese greetings