Ehime Prefecture
Upon arriving in Japan, one of the first things you’ll probably notice is the large army of characters being used to sell anything from services to stationary to automobiles, or giving tips on being a good citizen like when it comes to separating your trash or picking up your dog’s poop after it finishes doing its duty. Most of them are cute, but some are downright scary.
In recent years, yurukyara, literally “weaker mascot characters”, have slowly been taking over the country, with more and more cities and businesses allocating funds to coming up with the prefect representative character costume each year. Aside from being hot and stuffy inside, being a yurukyara seems like a pretty awesome job. Kids are happy to see you, people are clamoring to get a picture of you, and generally everyone loves you…
Or at least that’s the impression we got until news of a mascot character in a small Ehime Prefecture town getting attacked.
Despite Japan’s modern image as a country obsessed with the latest technologic advances and all things robotic, age-old Japanese methods and traditions are still highly valued, such as carpenters who use traditional joint-making techniques to fasten together pieces of wood without nails or screws. A video demonstrating this unique part of traditional Japanese carpentry has been making the rounds on the Internet lately with netizens amazed, and oddly mesmerized, by the almost hypnotic way these carpenters perfectly connect enormous pieces of wood.
About eight miles off the coast of Ozu City in Japan’s Ehime Prefecture, there lies a tiny landmass, less than a mile wide, which is completely overrun by cats! This little island is home to only 15 human residents, all of retirement age, but houses more than 100 kitties! These frisky felines have been multiplying like mad over the past 10 years or so, but only in the past couple weeks has the island caught the attention of the Internet, immediately becoming a hit tourist attraction, in spite of not having any hotels, restaurants, or even vending machines! Keep reading to see what locals and visitors alike have to say about the island’s “catty” conditions.




Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Foreign tourist steals offering and chugs booze in Japanese cemetery, sparking police investigation
Mysterious “Bra Temple” makes news around Japan
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Japan’s Mos Burger discontinues old teriyaki burger and rolls out new recipe, but is it as good?
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mysterious “Bra Temple” makes news around Japan
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Japan’s Mos Burger discontinues old teriyaki burger and rolls out new recipe, but is it as good?
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
You can now get Poké Ball-shape diamonds for your rings in Japan【Photos】
Osaka man reserved and cancelled 1,873 seats at two baseball games to get more space for self
Japanese baseball player shows us the craziest batting warmup we’ve ever seen 【Video】
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Tokyo’s new burger chain isn’t new, is disappointing, tasty, and hopeful all at once【Taste test】
Why is the Japanese kanji for “four” so frustratingly weird?
How to write “sakura” in Japanese (and why it’s written that way)
An afternoon in Kagurazaka, Tokyo’s French Quarter 【Hidden Tokyo】
Impress house guests with toilet paper origami!