Ehime Prefecture
Upon arriving in Japan, one of the first things you’ll probably notice is the large army of characters being used to sell anything from services to stationary to automobiles, or giving tips on being a good citizen like when it comes to separating your trash or picking up your dog’s poop after it finishes doing its duty. Most of them are cute, but some are downright scary.
In recent years, yurukyara, literally “weaker mascot characters”, have slowly been taking over the country, with more and more cities and businesses allocating funds to coming up with the prefect representative character costume each year. Aside from being hot and stuffy inside, being a yurukyara seems like a pretty awesome job. Kids are happy to see you, people are clamoring to get a picture of you, and generally everyone loves you…
Or at least that’s the impression we got until news of a mascot character in a small Ehime Prefecture town getting attacked.
Despite Japan’s modern image as a country obsessed with the latest technologic advances and all things robotic, age-old Japanese methods and traditions are still highly valued, such as carpenters who use traditional joint-making techniques to fasten together pieces of wood without nails or screws. A video demonstrating this unique part of traditional Japanese carpentry has been making the rounds on the Internet lately with netizens amazed, and oddly mesmerized, by the almost hypnotic way these carpenters perfectly connect enormous pieces of wood.
About eight miles off the coast of Ozu City in Japan’s Ehime Prefecture, there lies a tiny landmass, less than a mile wide, which is completely overrun by cats! This little island is home to only 15 human residents, all of retirement age, but houses more than 100 kitties! These frisky felines have been multiplying like mad over the past 10 years or so, but only in the past couple weeks has the island caught the attention of the Internet, immediately becoming a hit tourist attraction, in spite of not having any hotels, restaurants, or even vending machines! Keep reading to see what locals and visitors alike have to say about the island’s “catty” conditions.




7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
The Straw Hat Students are back with a new One Piece Japanese high school anime short【Video】
Why do tourists eat noodles with a green onion instead of chopsticks in this Edo town?
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japanese dad teaches daughter how to handle alcohol, has Twitter in tears
Stunning ukiyo-e art experience floats over to Tokyo for its latest exhibition
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
‘Power harrassment’ in Japan’s police force blamed for officer’s suicide
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japanese dad teaches daughter how to handle alcohol, has Twitter in tears
Stunning ukiyo-e art experience floats over to Tokyo for its latest exhibition
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
‘Power harrassment’ in Japan’s police force blamed for officer’s suicide
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Studio Ghibli releases 250 more free-to-download/use images from five films, and Totoro is here!
New world record – Tokyo capsule toy shop will have more machines in one spot than anywhere else
Hello Kitty Picnic Garden event comes to Tokyo’s swanky Roppongi district this month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Not just matcha, but Meccha Matcha! 7-Eleven Japan marks first tea harvest with new sweets lineup
Green is the new color this autumn at Osaka hotel’s latest sweet buffet