Ehime Prefecture
Upon arriving in Japan, one of the first things you’ll probably notice is the large army of characters being used to sell anything from services to stationary to automobiles, or giving tips on being a good citizen like when it comes to separating your trash or picking up your dog’s poop after it finishes doing its duty. Most of them are cute, but some are downright scary.
In recent years, yurukyara, literally “weaker mascot characters”, have slowly been taking over the country, with more and more cities and businesses allocating funds to coming up with the prefect representative character costume each year. Aside from being hot and stuffy inside, being a yurukyara seems like a pretty awesome job. Kids are happy to see you, people are clamoring to get a picture of you, and generally everyone loves you…
Or at least that’s the impression we got until news of a mascot character in a small Ehime Prefecture town getting attacked.
Despite Japan’s modern image as a country obsessed with the latest technologic advances and all things robotic, age-old Japanese methods and traditions are still highly valued, such as carpenters who use traditional joint-making techniques to fasten together pieces of wood without nails or screws. A video demonstrating this unique part of traditional Japanese carpentry has been making the rounds on the Internet lately with netizens amazed, and oddly mesmerized, by the almost hypnotic way these carpenters perfectly connect enormous pieces of wood.
About eight miles off the coast of Ozu City in Japan’s Ehime Prefecture, there lies a tiny landmass, less than a mile wide, which is completely overrun by cats! This little island is home to only 15 human residents, all of retirement age, but houses more than 100 kitties! These frisky felines have been multiplying like mad over the past 10 years or so, but only in the past couple weeks has the island caught the attention of the Internet, immediately becoming a hit tourist attraction, in spite of not having any hotels, restaurants, or even vending machines! Keep reading to see what locals and visitors alike have to say about the island’s “catty” conditions.




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How to cook shiitake mushrooms like a Japanese manga character
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Japan moves to enforce language requirements for foreign nationals seeking permanent residency
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Japan announces plans for twenty-fold increase in permanent residency fees, alongside higher visa costs
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
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Japanese sweets shop sells an ohagi so exquisite it sells out by noon
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Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
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Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
Udon pudding is about to shake up the noodle scene in Japan
Japan announces plans for twenty-fold increase in permanent residency fees, alongside higher visa costs
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
One Piece docking at Round 1 amusement centers in both Japan and the USA
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
KFC Japan creates spicy summer fried chicken chips together with Calbee
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio collaborates with Sesame Street for adorable merch and sweets in Japan[Photos]
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]