When you really think about them, even the traditions and practices that we each grew up with and seem perfectly normal are kind of odd. Easter, once solely the Christian celebration of the resurrection of Jesus, now sees us telling children that a benevolent rabbit came in the night to leave them chocolate eggs. Christmas takes us even further into the world of fantasy as kids grow up thinking that a magical man who lives in the North Pole works a team of elves all year round to make presents for them, delivering said gifts across the world in a single night via flying woodland beasts, despite the man himself likely having respiratory problems owing to his XXL frame.
Although Japan doesn’t really do Christmas, it does have a plenty of its own traditions and yearly celebrations, and it just so happens that today is one of them. Setsubun, or the spring bean-throwing festival, sees children yelling at and peppering fictional demons with handfuls of roasted beans, and families sitting down to eat enormous pieces of maki, or roll, sushi, often adhering to peculiar local traditions as they do.

Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Haruhi Suzumiya makes surprise return with brand new song, anime video on very special day【Video】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
7 great places to see Mt. Fuji from without having to climb it
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Haruhi Suzumiya makes surprise return with brand new song, anime video on very special day【Video】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
16 Things I Learned From Dressing in Drag: Confessions of a One-night Crossdresser
The three ways to say “love” in Japanese, and when to use them
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos
Chinese classroom introduces roller coaster-style desks, hopes to protect kids’ eyesight
From watermelon to waterpizza: We tried making fruit pizza to beat the heat【SoraKitchen】
One Piece manga creator’s work schedule is absolutely insane