oni
When your kids are acting like devils, Oni kara Denwa dispatches a demon to set them straight.
From ogre teachers to desserts in the dark, the SoraNews24 team shares their Setsubun styles.
Unfortunately, kids in northern Japan don’t get a pass this year from the UNESCO-recognized, fearsome namahage.
February is a hard month to face, so why not put on a mask and greet it looking like something else?
Japan has a custom of shouting “Out with the demons!” in early February, but all we can say is “Awwwwwww!”
If Sunkus’ Red-Oni-Pants-Lookin’ Bread and Pom Pom Purin’s Purin Purin! Butt Cakes are any indication, 2016 is shaping up to be a great year for baked goods.
When you really think about them, even the traditions and practices that we each grew up with and seem perfectly normal are kind of odd. Easter, once solely the Christian celebration of the resurrection of Jesus, now sees us telling children that a benevolent rabbit came in the night to leave them chocolate eggs. Christmas takes us even further into the world of fantasy as kids grow up thinking that a magical man who lives in the North Pole works a team of elves all year round to make presents for them, delivering said gifts across the world in a single night via flying woodland beasts, despite the man himself likely having respiratory problems owing to his XXL frame.
Although Japan doesn’t really do Christmas, it does have a plenty of its own traditions and yearly celebrations, and it just so happens that today is one of them. Setsubun, or the spring bean-throwing festival, sees children yelling at and peppering fictional demons with handfuls of roasted beans, and families sitting down to eat enormous pieces of maki, or roll, sushi, often adhering to peculiar local traditions as they do.
Tag is a childhood game loved worldwide although known by different names depending on the region, and Japan is no exception. Here the game is known as oni gokko (demon play) and follows the same rules aside for the “it” person being called oni, which translates to a demon but is probably more akin to an ogre.
If you happen to be in the Gunma area this month and want to relive some childhood fun playing a classic game, Gunma University and J.League soccer team Thespa Kustasu Gunma are working to set up a Guinness World Record breaking game of Oni Gokko.

















Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Krispy Kreme Japan releases new fruit doughnuts…that taste better cold
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Beautiful new dangling Totoro socks let the Ghibli mascot sway with every step[Photos]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Japanese theme park adding Immersive Death Game with a “bomb collar” you have to wear
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Beautiful new dangling Totoro socks let the Ghibli mascot sway with every step[Photos]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Japanese theme park adding Immersive Death Game with a “bomb collar” you have to wear
Japan opens shrine for plush toys in Kyoto, offering memorial rites and a resting place for remains
Tokyo cops arrest foreigner for suspected visa violation, don’t know what new residence cards look like
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Nintendo’s Animal Crossing crosses over to Baskin-Robbins Japan with special ice cream and merch
Totoro Soot Sprites are here to help keep your organized as adorable paper clips[Photos]
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America