oni
When your kids are acting like devils, Oni kara Denwa dispatches a demon to set them straight.
From ogre teachers to desserts in the dark, the SoraNews24 team shares their Setsubun styles.
Unfortunately, kids in northern Japan don’t get a pass this year from the UNESCO-recognized, fearsome namahage.
February is a hard month to face, so why not put on a mask and greet it looking like something else?
Japan has a custom of shouting “Out with the demons!” in early February, but all we can say is “Awwwwwww!”
If Sunkus’ Red-Oni-Pants-Lookin’ Bread and Pom Pom Purin’s Purin Purin! Butt Cakes are any indication, 2016 is shaping up to be a great year for baked goods.
When you really think about them, even the traditions and practices that we each grew up with and seem perfectly normal are kind of odd. Easter, once solely the Christian celebration of the resurrection of Jesus, now sees us telling children that a benevolent rabbit came in the night to leave them chocolate eggs. Christmas takes us even further into the world of fantasy as kids grow up thinking that a magical man who lives in the North Pole works a team of elves all year round to make presents for them, delivering said gifts across the world in a single night via flying woodland beasts, despite the man himself likely having respiratory problems owing to his XXL frame.
Although Japan doesn’t really do Christmas, it does have a plenty of its own traditions and yearly celebrations, and it just so happens that today is one of them. Setsubun, or the spring bean-throwing festival, sees children yelling at and peppering fictional demons with handfuls of roasted beans, and families sitting down to eat enormous pieces of maki, or roll, sushi, often adhering to peculiar local traditions as they do.
Tag is a childhood game loved worldwide although known by different names depending on the region, and Japan is no exception. Here the game is known as oni gokko (demon play) and follows the same rules aside for the “it” person being called oni, which translates to a demon but is probably more akin to an ogre.
If you happen to be in the Gunma area this month and want to relive some childhood fun playing a classic game, Gunma University and J.League soccer team Thespa Kustasu Gunma are working to set up a Guinness World Record breaking game of Oni Gokko.

















Kanji ice cream becomes a sell-out hit in Japan
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Suspected yakuza member arrested for having frequent flyer mile account
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
The Pokémon anime studio’s next project is a Scooby-Doo anime, Yokoso Scooby-Doo
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
The Pokémon anime studio’s next project is a Scooby-Doo anime, Yokoso Scooby-Doo
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
The Mandalorian and Grogu film inspires a new set of Ginza Cozy Corner mini cakes and more
Self-proclaimed Americans arrested for breaking into Punch the monkey’s Japanese zoo habitat
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
The top 12 incomprehensible school rules, as chosen by high school students
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Six towering historical warrior floats will grace Fukui’s Mikuni Festival for three days
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup