Eye-catching, face-obscuring fashion from China protects your skin from harsh UV rays, makes you look like a crazed criminal.
facekini
Several vendors are applying a “sell first, ask questions later” approach to business strategy.
June has come, which means summer is just around the corner (in the northern hemisphere at least)! While Westerners rejoice at the chance to work on their golden brown tans, their Asian counterparts have a completely different take on health and skin tone, and want nothing more than to avoid the sun’s harsh rays.
No one, even the most vehement proponents of milky-white skin, can avoid the lure of the sea or pools on hot summer days, however, so they’ve turned to the help of the Facekini, a ski-mask-esque sun cover-up that emerged in 2006 and was thought to become the next big trend.
While it hasn’t quite taken over the globe yet, the new generation of masks are sure to get the attention of the fashion world with their wild Beijing Opera-inspired designs.
After saving global gold prices in 2013, Chinese dama, or middle-aged women, have found another claim to fame: Influencing world fashion trends.
While most think of going to the beach as an excuse to wear as little as possible, many of these women prefer to stay covered up. But don’t start calling them prudes, since, for them, it’s a matter of practicality and beauty!
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