We’ve been bringing you news of the BL craze in Japan, with cafés, books and even university courses featuring homoromantic male relationships, commonly referred to as Boys Love. With more and more people becoming exposed to the trend, what began as an underground sub-culture is becoming more well-known and popular, with men and women alike.
Now it seems the boys have gone mainstream, as stars of a major campaign for supermarket chain Ito Yokado. Only they’re not advertising beauty products or clothing lines. They’re advertising meat.
Kyoto Whopper divides customers at Burger King Japan
Japanese burger chain no longer serves onion rings, but offers intriguing replacement【Taste test】
Starbucks Japan unveils second Holiday Frappuccino for 2024
Krispy Kreme releases new zodiac doughnuts for the Year of the Snake in Japan
Hello Kitty isn’t a cat!? We called Sanrio to find out!
Yakuza vending machines coming to real-world Tokyo neighborhood that inspired Like a Dragon games
Looking for cinnamon rolls on “Japan’s closest street to America”【Taste test】
Starbucks Japan reveals new holiday goods for the 2024 festive season
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Eevee Day now officially recognized in Japan as a day to celebrate the cute furry Pokémon
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】
Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
Tokyo park’s sea of clouds, nighttime illumination, and cosplay days make now perfect time to visit
Samurai ritual suicide contest cancelled by organizer in west Japan
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
Flying dango: Unique tourist site where Japanese sweets are flown to you over a gorge
American jackass tourist arrested after carving name into gate at Tokyo’s Meiji Shrine【Video】
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
Pringles releases a limited-edition sweet flavour in Japan
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
Yakuza vending machines coming to real-world Tokyo neighborhood that inspired Like a Dragon games
Looking for cinnamon rolls on “Japan’s closest street to America”【Taste test】
Starbucks Japan reveals new holiday goods for the 2024 festive season
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Eevee Day now officially recognized in Japan as a day to celebrate the cute furry Pokémon
Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】
New card game makes Japan’s saunas even steamier
Travelling to Japan soon? New entry requirements you need to know about
Final Fantasy’s Yoshitaka Amano illustrates exclusive Japan-only Magic: The Gathering card
How do people in Japan feel about eating whale? We asked five people for their opinions
All-you-can-eat stinky fermented soybeans come to Ginza, if that’s your thing
Japan’s caramel gacha machines offer sweet thrills, but do they deliver?