We’ve been bringing you news of the BL craze in Japan, with cafés, books and even university courses featuring homoromantic male relationships, commonly referred to as Boys Love. With more and more people becoming exposed to the trend, what began as an underground sub-culture is becoming more well-known and popular, with men and women alike.
Now it seems the boys have gone mainstream, as stars of a major campaign for supermarket chain Ito Yokado. Only they’re not advertising beauty products or clothing lines. They’re advertising meat.
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line
Japanese government will check and judge new baby name pronunciations, presents guidelines
This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past
Totoro towels gently glow in the dark to set the Ghibli nighttime mood in your home【Photos】
Tokyo’s downtown Chuo Line now has first-class Green Car carriages for no additional cost to ride
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Cup Noodle sells new squid fork with its instant ramen
Which Japanese convenience store has the best plain onigiri rice balls?
We taste makunouchi bento at four Japanese convenience store chains【Taste comparison】
The results are in! One Piece World Top 100 characters chosen in global poll
Japanese company develops classy heavy metal band frames for glasses
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Studio Ghibli showcases traditional craftsmanship with new wallet range
Mysterious light-up rainy night-sound Totoro figure doesn’t actually show a scene from the anime
Major Japanese city is abolishing extracurricular activities at all of its middle schools
Over 800 Studio Ghibli anime world paintings compiled in beautiful new hardcover art book【Pics】
Spirited Away and Princess Mononoke plushies show a softer side of formidable Ghibli characters
Shakey’s is back! All-you-can-eat pizza chain returns to downtown Tokyo’s Shinjuku
Studio Ghibli tea blends contain ingredients inspired by My Neighbour Totoro
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Starbucks Japan is calling it quits with paper straws
Studio Ghibli releases new range of cardigans for anime fans
Japan’s most popular castle raising ticket prices by up to 200 percent for non-local tourists
Furikake rice seasoning sales are soaring, which is bad news for Japan as a whole
Studio Ghibli heroine cardigans give you warmth and strength to face everyday challenges
Eight unforgettable hot springs, as recommended by Japan’s “Professor Bath”
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Cup Noodle sells new squid fork with its instant ramen
Which Japanese convenience store has the best plain onigiri rice balls?
We taste makunouchi bento at four Japanese convenience store chains【Taste comparison】
The results are in! One Piece World Top 100 characters chosen in global poll
World’s first real ramen in a can now available at Japanese vending machines
Tokyo Bon Japanglish song is a crazy way to learn Japanese 【Video】
Sailor Moon Wedding Dress Collection lets you dress like Usagi, Tuxedo Mask as you say I do【Pics】
This Japanese schoolgirl loves anime, lollipops, and competitive pistol shooting【Video】
Everyone cuts their toenails wrong, says Japanese doctor, and here’s how to do it correctly
Does Japan’s T.M. Revolution J-rock cake really look like the song it’s named after?
Trailer for “Dragon Ball Super: Broly” promises a show filled with unforgettable turbocharged battles