We’ve been bringing you news of the BL craze in Japan, with cafés, books and even university courses featuring homoromantic male relationships, commonly referred to as Boys Love. With more and more people becoming exposed to the trend, what began as an underground sub-culture is becoming more well-known and popular, with men and women alike.
Now it seems the boys have gone mainstream, as stars of a major campaign for supermarket chain Ito Yokado. Only they’re not advertising beauty products or clothing lines. They’re advertising meat.
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
American jackass tourist arrested after carving name into gate at Tokyo’s Meiji Shrine【Video】
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
Beautiful Japanese garden green tea crepes waiting in Tokyo’s historical Asakusa neighborhood
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Tokyo park’s sea of clouds, nighttime illumination, and cosplay days make now perfect time to visit
What’s the most popular way to prepare Japan’s beloved breakfast dish, Tamago Kake Gohan?
Totoro ceramic dishware will have your kitchen looking Ghibli elegant in 2025 and beyond【Pics】
Doujinshi manga/anime chain announces moratorium on Visa/Mastercard credit card payments
New Japanese banknotes selling online for up to 40 times original value
Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
Tokyo restaurant isn’t kidding about the name of its overflowing rare wagyu-ju【Photos】
New Ghibli papercraft kit gives you a little Princess Mononoke forest on your desk【Photos】
Pringles releases a limited-edition sweet flavour in Japan
Starbucks releases new Wicked tumblers in Japan
Off-the-beaten-tourist-track observatory tower in Tokyo has great views of the city…for free!
Japan’s Pokémon donuts are evolving as Diglett grows into Dugtrio churro!
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
Adult Jam Bread causes a stir at store in Tokyo
What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
Totoro, Calcifer, other Ghibli stars returning as humidifiers ahead of Japan’s dry winter days【Pics】
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Tokyo park’s sea of clouds, nighttime illumination, and cosplay days make now perfect time to visit
What’s the most popular way to prepare Japan’s beloved breakfast dish, Tamago Kake Gohan?
Totoro ceramic dishware will have your kitchen looking Ghibli elegant in 2025 and beyond【Pics】
Doujinshi manga/anime chain announces moratorium on Visa/Mastercard credit card payments
New Japanese banknotes selling online for up to 40 times original value
7 hilarious/inexplicable Japan moments in South Park
Clear tonkotsu ramen becomes a cult hit at “Ramen Runway” in Japan
Japan’s adorable new Nikukyu notebooks have the squeezable feel of cat and dog paw pads【Photos】
New Ghibli papercraft kit gives you a little Princess Mononoke forest on your desk【Photos】
Starbucks releases 47 new Frappuccinos in Japan, one for every prefecture
Turn a persimmon into a pudding with one simple ingredient
Japanese government wants to acquire original anime and manga art for creation of national archive
Japan’s Pokémon donuts are evolving as Diglett grows into Dugtrio churro!