Personal endorsements from internationally famous faces help bring down cultural barriers.
supermarkets
Modern conveniences are returning to parts of Hokkaido, but there’s still much to be done.
We’ve been bringing you news of the BL craze in Japan, with cafés, books and even university courses featuring homoromantic male relationships, commonly referred to as Boys Love. With more and more people becoming exposed to the trend, what began as an underground sub-culture is becoming more well-known and popular, with men and women alike.
Now it seems the boys have gone mainstream, as stars of a major campaign for supermarket chain Ito Yokado. Only they’re not advertising beauty products or clothing lines. They’re advertising meat.
If you’re in Tokyo today you’re probably indoors staying warm and gazing out the window at a very different scene thanks to Tokyo’s first real snowfall of the season. Hopefully you’ve stocked your kitchen with more than a battered bottle of Kewpie mayonnaise and stray packets of ramen seasoning because if you’re thinking of heading out to the shops for a quick snack, there’s a good chance you won’t find anything there. It seems the city is full of nervous shoppers acting like bears going into hibernation, hoarding stocks despite an abundance of 24-hour convenience stores and fully-functioning delivery services. After seeing these photos, we’d hate to see supermarket conditions in a blizzard or even worse, in a major catastrophe.
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