Recently we ran a report on how Japanese netizens expressed their outrage over the way a Korean pop star chooses to eat her instant noodles. Now it seems that the international outrage shoe is on the other foot as Japan has drawn the western stink eye over how they like to enjoy their beer.
At the center of this controversy is an innocent advert for Jokki Hour (a punny mistranslation of “Foam Jockey”). Jokki Hour is actually a cleverly designed beer mug that has a lever attatched. When you push the lever the cup creates a head on the beer. Not a bad idea in itself, but I think it’s the advertisement that turns westerners off. Let’s take a look.
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