Recently we ran a report on how Japanese netizens expressed their outrage over the way a Korean pop star chooses to eat her instant noodles. Now it seems that the international outrage shoe is on the other foot as Japan has drawn the western stink eye over how they like to enjoy their beer.
At the center of this controversy is an innocent advert for Jokki Hour (a punny mistranslation of “Foam Jockey”). Jokki Hour is actually a cleverly designed beer mug that has a lever attatched. When you push the lever the cup creates a head on the beer. Not a bad idea in itself, but I think it’s the advertisement that turns westerners off. Let’s take a look.
Dark and edgy Jujustu Kaisen teams up with bright and cheery Sanrio for new merch line【Pics】
Cat paw yoghurt is now a thing in Japan
New heater-less pet kotatsu is a safe way to keep your furry friends warm this winter
Starbucks Japan releases exclusive new holiday goods at Reserve Roastery Tokyo
Burger King Japan creates Kyoto Whopper, its most Japanese burger ever, with Kyoto rice merchant
Discovered: An even better way to open Japanese convenience store rice balls【Video】
Sip with Snorlax – Clever drinkware design creates Pokémon in your glass with every pour【Pics】
Sweet potato burgers appear in Japan, but do they create spud synergy?【Taste test】
Pokémon doughnuts appear at Mister Donut, with Diglett as the star!
Does Starbucks Japan’s new holiday Frappuccino really taste like a cup of fallen snow?
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
American gun owner opens our eyes to a different way of life in Tokyo
Japanese communities giving their skylines a spring clean and saying goodbye to power lines
New Akita Inu and Hachiko marshmallows are the best and squishiest souvenirs from Japan
Foreign man arrested for grabbing former AKB48 idol on Tokyo street, forcing her to ground
Starbucks Japan unveils new Holiday goods for 2024
Totoro stamp collection lets you add adorable Ghibli touches to cards and letters【Photos】
Overwhelmed by modern social media? Japanese company is bringing back pagers with an emoji-twist
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
Studio Ghibli releases new insect whistle necklace from Nausicaä of the Valley of the Wind
Totoro sequel anime Mei and the Baby Catbus will screen at Ghibli Park this winter
Starbucks Japan unveils Halloween Frappuccino for 2024, and it’s like drinking a magic spell
Evangelion creator Hideaki Anno returning to anime with new project for 50-year-old franchise
Studio Ghibli releases new Howl’s Moving Castle goods that capture the magic from the anime movie
Adult Jam Bread causes a stir at store in Tokyo
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Discovered: An even better way to open Japanese convenience store rice balls【Video】
Sip with Snorlax – Clever drinkware design creates Pokémon in your glass with every pour【Pics】
Sweet potato burgers appear in Japan, but do they create spud synergy?【Taste test】
Pokémon doughnuts appear at Mister Donut, with Diglett as the star!
Does Starbucks Japan’s new holiday Frappuccino really taste like a cup of fallen snow?
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Should DJs be the next big thing in Japanese preschools? This principal seems to think so
Shibuya Halloween had a very different feel this year
Studio Ghibli unleashes Turnip Head on the world
Samurai Ninja Museum Tokyo With Experience is true to its name, lets you slice with real katana
We visit a Latin supermarket in Tokyo, get our hands on some Inca Kola and spicy chocolate
Turn your cat’s toilet trips into day-spa visits with this adorable “onsen” litter box