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JR East (Page 6)

JR East putting on love-handles for Valentine’s Day

Imagine getting on a train after slogging through the slush-filled streets of Tokyo under a grey cloud-filled sky. With the usual packed row of seats, you’re forced to stand while you manipulate your Twitter feed with only one hand.

Then you begin to notice and odd sensation in the hand you’re using to keep your footing as the train jerks and rattles along. The strap you had unwittingly chosen feels a little different to normal. Looking up, you discover that it is in fact in the shape of a heart, and next to it is another heart-shaped hand strap being held into by another. Then your two eyes meet and you’re both struck by what Michael Corleone referred to as a “lightning bolt.”

This is exactly the kind of scene Japan Rail East hoped will play out in the days leading up to Valentine’s Day when they installed a single pair of heart-shaped hand straps on trains running along the Keiyo Line.

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  • Jul 26, 2013

Suica Penguin now a cake — See his face transform as you eat!

You may recall we reported a while ago on JR East’s Suica penguin mascot character being turned into a totally yummy-licious looking cream-filled bread. Now, Suica Penguin, as the mascot is known, has become a beautiful cake that’s attracted a fair bit of attention on the Japanese Internet recently. Of course, we couldn’t ignore such buzz involving a confection that’s bound to look adorable as well as taste delectably sweet, so we sent one of our reporters off on a mission to try the penguin cake everyone seemed to be talking about and provide our readers with a first-hand account. So, was the cake as cute and tasty as we expected?

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Bringing commuters to Tokyo from neighboring Saitama Prefecture, the Saikyo Line, operated by the East Japan Railway Company (JR East), is one of the busiest in the metropolitan area. During morning rush hour its trains are packed to 200 percent capacity. On June 30, however, E233 Series trains were introduced to the line, and officials are hoping the new carriages, which are a whole 15cm wider, will reduce crowding by ten percent.

That’s right. Now instead of having to endure bone-crushing, suffocating, sucking-the-will-to-live commutes in trains packed to 200 percent capacity, riders will be able to breathe, and perhaps move just a little, while enjoying the relative luxury of a train crammed to just 190 percent capacity!

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