We visit Hobonichi HQ in Tokyo to give you the highlights and our must-buy recommendations for next year’s range.
Suica Penguin
End of the line for JR East’s adorable mascot for its revolutionary train fare payment system.
25 years after the Suica Penguin helped revolutionize how Japan buys train ticket and shops, JR’s plans for the future don’t include the character.
You may recall we reported a while ago on JR East’s Suica penguin mascot character being turned into a totally yummy-licious looking cream-filled bread. Now, Suica Penguin, as the mascot is known, has become a beautiful cake that’s attracted a fair bit of attention on the Japanese Internet recently. Of course, we couldn’t ignore such buzz involving a confection that’s bound to look adorable as well as taste delectably sweet, so we sent one of our reporters off on a mission to try the penguin cake everyone seemed to be talking about and provide our readers with a first-hand account. So, was the cake as cute and tasty as we expected?
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