Valentine’s Day

Today is “Men’s Valentine’s Day” in Japan, where guys give underwear to girls

Although before you go giving any spicy presents, maybe read this first.

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Our lovestruck reporter tries to make a batch of cookies for his girlfriend for Japan’s White Day

After getting love-dovey Valentine’s Day chocolate for the first time in his life, Seiji steps into the SoraKitchen to make cookies that require no butter or liquid.

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Barely half of Japanese men in survey will give thank-you gift to women for Valentine’s chocolate

Richer men in study found to spend less per-gift than their poorer counterparts.

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A Valentine’s Day shock has our reporter Seiji saying “I want to die”

Our often-single reporter gets a startling surprise from his girlfriend, and eats something he’s never had before.

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Japanese dads reveal the shocking secret behind their daughters’ “homemade” Valentine’s chocolate

A different kind of love is the secret ingredient here.

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Valentine’s Day Akiba-style: Hundreds of otaku line-up for cards and chocolates from anime girls

Real-world manifestations of affection from 2-D crushes cause massive lines on a weekday morning.

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Anti-Valentine’s Day protest march held in Tokyo by Revolutionary Alliance of Unpopular Men【Vid】

Shibuya demonstration also attracts one woman in call to “Crush romantic capitalism!”

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Chocolate hot spring bath opens in Japan, allows swimsuits, mixed-gender bathing

An onsen like no other in the Tokyo area’s premier hot spring resort town.

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Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too

New social movement gives rise to a new word: gyaku choco.

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Giri obligation chocolates seen as power harassment, more Japanese companies ban practice

Survey results indicate that Japan’s Valentine’s Day custom of giri choco may soon become a thing of the past. 

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Nintendo’s awesome Super Mario chocolate-making trays are here to power up Valentine’s Day

Now you can whip up some chocolates your gamer sweetheart will want more than any super mushroom.

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Godiva takes swipe at Japan’s obligation chocolate king, Tokyo chocolatier fights fire with smile

Message from Belgian confectioner is a bolt from the blue, but the makers of Black Thunder are only too happy to play along.

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Tokyo opens entire store dedicated to helping women buy obligation chocolate for Valentine’s

The king of giri choco is here to help women who have to buy chocolate to give to all the guys they’re not attracted to on Valentine’s Day.

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Chocolate-fed sushi fish set to become a Valentine’s Day treat in Japan

One of the country’s most popular revolving sushi chains has a sweet idea.

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Japanese women encouraged to give boyfriends sexy underwear and loaf of bread for Valentine’s Day

The Pan Pan present set is a steamy, strange way to show your affection this February.

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Starbucks Japan gets ready for Valentine’s Day with heart-shaped check boxes

Love is in the air, and the Starbucks paper cup is reflecting it with Valentine’s style boxes for syrup, milk, decaf and everything else!

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New Volcanic Japanese KitKats unveiled at star-studded Tokyo event

KitKats made with rare cocoa beans grown on volcanoes.

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Black Thunder shocks fans by suspending giri choco obligation chocolates on Valentine’s Day

A shock announcement from an avid supporter of Japan’s giri-choco tradition.

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Enjoy your night alone, and also some sweets.

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Starbucks Japan announces new range of Frappuccino drinks for Valentine’s Day

Find your perfect partner at Starbucks.

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