The future of smoking: USB-powered Jii Lighter is here! (And it’s kind of insane)

If you’ve been hanging around the Internet as long as we have, there’s a good chance you’ve seen it all–or almost all. From sleepy cats to pandagators, it sometimes seems that there’s not much left to surprise us, and then a Japanese commercial comes along and proves us wrong!

Jii Lighters aren’t particularly revolutionary in design–they’re just electric lighters that can be charged via USB–but when it comes to marketing, we think they may be light years ahead of the competition.

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