Minisof

Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station

An even more convenient way to get ice cream. 

Read More

Mr. Sato shares his own secret Ministop hack to help save the ailing convenience store

Hopefully, this is just a mini stop on Ministop’s road to success.

Read More

Second-tier Japanese convenience store’s “Drinkable Soft Serve Ice Cream” is a top-tier dessert

Minisof’s Super Milk is worth tracking down.

Read More