Love that new car smell? This Japanese company is hoping to rid the world of it

For many of us the smell of a new car is as sweet as a rose named victory, but for an increasing number of people it smells like a toxic dump. Those people may be on to something too, as there is also an increasing interest in the possible risks of that once beloved aroma.

Sure you could smoke cigars while your soaking wet dog rolls around in the back seat to get rid of that smell, but that’s time-consuming and only masks the potentially hazardous chemicals causing the scent. That’s why Japanese chemical company, Tosoh, are well on their way to producing an environmentally-friendly way to rid your car of its new smell.

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