
People from other countries may be surprised by the number of people using umbrellas on a sunny day in Japan. However, after experiencing the scorching summers in many urban centers across the land, it’s not surprising why so many carry their own shade.
Of course there’s the obvious UV protection reasons where people wish to avoid melanoma and maintain that deathly pale complexion that’s all the rage here. There’s also the simpler reason that the sun can be freaking intense during the dog days and shade is a rare commodity on city streets.
In fact it can be so powerful that even with your standard parasol, daylight can manage to creep in and threaten your well-being. That’s why someone developed the next level in umbrella technology with Rain or Shine Umbrella for Use at the Game. With a name that catchy, you know it’s gonna be good!
The shows us that the makers put more time and effort into the design than superfluous things like labels. “What design? It’s just a stupid parasol!” you say? Well, get a load of everything this bad boy can do.
■ It can be adjusted to open at three sizes, each of which can be locked in with a zipper.
■ It has a stylish dot pattern which is only interrupted by the sewn-in viewing window. This allows you to watch your favorite game in wet or sunny conditions without missing a second of the action – all while looking like a monster from Silent Hill 2.
■ It cuts UV rays by over 99% and is big enough for two people when fully opened, which by my math would make it cut 198% of UV rays.
By now you’re probably saying to yourself, “Wow, that is indeed a multifunctional parasol! I can’t wait to buy one for myse–”
SHHH! I’m not finished yet! In the extremely rare event that a golden drop of sun could penetrate through the Rain or Shine Umbrella for Use at the Game, there’s also the classy Parasol Extension Curtain (sold separately), which says “yes, yes, yes” to cool breezes but “no” to evil UV rays.
Combine these two and just watch your vitamin D count plummet! Both the Rain or Shine Umbrella for Use at the Game and Parasol Extension Curtain are sold through the Belle Maison online shop for 2,990 yen (US$29) and 1,480 yen ($14) respectively, which makes the price 1,750 yen ($17) for both by my math.
My math gets me kicked out of a lot of stores.
Source: Belle Maison (Japanese)
[ Read in Japanese ]





Is it time for men in Japan to start using parasols? Survey says guys ready to get out of the sun
Drone-powered parasols possibly coming to Japanese golf courses in 2019
Japan and the rise of the male parasol: They’re not just for Lolitas anymore!
Testing out the parasol that boasts lowering temperatures by 13.7 degrees
W.T.F. Japan: Top 5 odd ways Japanese people beat the summer heat【Weird Top Five】
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
East Japan Railway announces plans to abolish magnetic-strip tickets
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Luxury houseplant fraud leads to arrest of Takamatsu man
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events