Featured

UV

Japan’s full-facemask Ninja Parka still lets you eat ice cream[Photos]

Perfect for the shinobi who wants to stay out of the sun and snack on sweets.

Read More

Always live where the sun doesn’t shine with the ultimate in weird parasol technology

People from other countries may be surprised by the number of people using umbrellas on a sunny day in Japan. However, after experiencing the scorching summers in many urban centers across the land, it’s not surprising why so many carry their own shade.

Of course there’s the obvious UV protection reasons where people wish to avoid melanoma and maintain that deathly pale complexion that’s all the rage here. There’s also the simpler reason that the sun can be freaking intense during the dog days and shade is a rare commodity on city streets.

In fact it can be so powerful that even with your standard parasol, daylight can manage to creep in and threaten your well-being. That’s why someone developed the next level in umbrella technology with Rain or Shine Umbrella for Use at the Game. With a name that catchy, you know it’s gonna be good!

Read More