Saying “Pocky” found to make better smiles than other smile words like “cheese” and “spaghetti”

This 11 November, you can take your “cheese” and shove it.

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McDonald’s Japan has free smiles on its delivery menu, but does asking for one make a difference?

Genuine service, or meaningless marketing ploy? We conduct an experiment to see what happens if you pass on the Golden Arches’ offer to see some pearly whites.

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