Want to go to the least popular prefecture in all of Japan? Of course you do! Pack your bags, you’re going to Shimane!
Though Shimane is home to Izumo Shrine, one of the most significant shrines in all of Japan, a UNESCO World Heritage Site, and the indescribably beautiful Oki Islands, this particular area of the Chugoku Region gets overlooked by most of Japan. In fact, year after year Shimane is ranked as Japan’s most forgotten and least identifiable prefecture.
But not to worry, that’s where Yoshida-kun, Shimane’s brutally honest mascot, comes in. We’ve seen this fellow before, pointing out Shimane’s shortcomings and proclaiming the area to be the the 47th most famous prefecture in a country that only has 47. Well, he’s back at it again with the Shimane x Takanotsume Super Deluxe Masochism Calendar 2014! Now with 20% more snark.

Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
7-Eleven Japan debuts new black-and-white rice ball packaging…but is it because of a naphtha shortage?
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
East Japan Railway announces plans to abolish magnetic-strip tickets
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kanji ice cream becomes a sell-out hit in Japan
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
7-Eleven Japan debuts new black-and-white rice ball packaging…but is it because of a naphtha shortage?
Fukuoka schools struggling to get kids to switch from milk to tea in lunches
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Family Mart’s new Gyoza Dog proves Japanese convenience store food hits different
These rare eggs cost more than a typical meal in Japan but are they really that special?
Japan’s Pikachu and Eevee Pokémon mailboxes to be removed at end of month
Sizzling on a hot plate?! American sushi rolls break all the rules at this Japanese restaurant
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New research reveals that the key to efficient memorization may be in exhaling
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos