Shimane Prefecture’s snarky mascot is at it again with masochistic 2014 calendar

Want to go to the least popular prefecture in all of Japan? Of course you do! Pack your bags, you’re going to Shimane!

Though Shimane is home to Izumo Shrine, one of the most significant shrines in all of Japan, a UNESCO World Heritage Site, and the indescribably beautiful Oki Islands, this particular area of the Chugoku Region gets overlooked by most of Japan. In fact, year after year Shimane is ranked as Japan’s most forgotten and least identifiable prefecture.

But not to worry, that’s where Yoshida-kun, Shimane’s brutally honest mascot, comes in. We’ve seen this fellow before, pointing out Shimane’s shortcomings and proclaiming the area to be the the 47th most famous prefecture in a country that only has 47. Well, he’s back at it again with the Shimane x Takanotsume Super Deluxe Masochism Calendar 2014! Now with 20% more snark.

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