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Yoshinoya (Page 5)

JAL Begins Serving Yoshinoya, Some Assembly Required

The Japanese airline industry has recently entered a phase of stiff competition as low cost carriers from countries like Europe have entered the scene.  Mainstays JAL and ANA have had to come up with more creative solutions to attract people to their higher-priced offerings.

JAL’s initiative has been to collaborate with popular restaurant chains so that people can enjoy their favorite foods instead of the dishes that are so-often the target of stand-up comedians.  Already they have sold hamburgers from fast food chain Mos Burger in a project called AIR Mos Burger, as well as dumplings from popular Chinese food chain Edosei with AIR Nikuman.  The third time’s the charm as now the granddaddy of Japanese fast food comes to the skies with AIR Yoshinoya.

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You Can Take The Yoshinoya Out of Japan, And It Seems You Can Take The Japan Out of Yoshinoya Too

The number one gyūdon (beef and rice in a bowl) restaurant, Yoshinoya, has been working its way into Thai markets. Already having infiltrated America and China amongst other countries, it appears there is no stopping Japan’s favorite beef and rice restaurant from world domination.

However, the further a restaurant strays from its homeland, the harder it is to keep the original atmosphere of that restaurant, as a team of reporters from our editorial department learned during a recent trip to Thailand. At first they were simply curious whether the taste was the same as Japan or not, but what they discovered was far more troubling. One member of the party, who was new to Thailand, exclaimed upon seeing the menu: “Huh? A cup of tea costs 30 baht (US$1)? What’s this about?! It’s free in Japan!”

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