The oldest location of the beef-on-rice specialist is tucked away in a part of the country where hardly anyone is thinking about meat.
Yoshinoya (Page 4)
The special meal with 100-percent Japanese beef might be the last thing you eat while on a trip to Japan.
Beef bowl fast food chain also ditches trademark colors to don those of popular baseball teams.
Not satisfied with dominating only Japan’s cow cravings, Yoshinoya adds karaage to its menu in Akihabara.
As is our longstanding tradition, we took a 10,000 yen bill to another Japanese fast food joint to see what kind of culinary monstrosity we could make.
Yoshinoya’s very first store in Tsukiji will be closing later this year, and their tribute website offers plenty of nostalgic content, including some awesome videos!
Mobile kitchens provide comfort food, in the truest sense of the word, for thousands of earthquake victims.
The famous beef bowl chain is taking a swanky step outside the box with bold offerings including electricity, coffee, and a modicum of privacy.
If you are on a low-carb diet, or ever thought your beef bowls could use more beef and less rice, then this is the restaurant you need to try in Nishi-Shinjuku.
For those looking for a quick and cheap meal in Japan, beef bowls, or gyudon, from fast food chains like Yoshinoya are a great option for both your stomach and your wallet. While in the past we’ve shown you how to make your own Yoshinoya-style beef bowl, odds are if you’re a regular patron of the famous chain or others like it, you probably aren’t that handy in the kitchen.
Still, every now and then people like a change of pace, or they find themselves trying to impress guests with a home-cooked meal. Luckily we have a fried Yoshinoya beef bowl recipe that fits that bill, and best of all it doesn’t require much of your effort or time, granted you have a Yoshinoya nearby.
Yoshinoya, Japan’s most ubiquitous domestic fast food chain, is known first and foremost for its beef bowls. So strong is the mental connection between the restaurant and gyudon, as beef bowls are called in Japanese, that Yoshinoya’s nickname among fans is Yoshigyu.
So we were surprised to hear that Yoshinoya’s newest menu item is not only beef-free, but doesn’t contain any meat at all! A vegetarian option at the king of beef bowl restaurants? Not only does it exist, but we’ve tried it.
Anyone who has watched even a handful of episodes of Japanese anime will have heard the words “suki” or “daisuki” at some point. Literally meaning “like” and “like very much” (daisuki is, after all, written with the characters 大 “big” and 好き “like”), these two words are used not just when describing one’s preference for a particular pokémon or pizza topping, but when declaring deep, “more-than-friends” feelings for someone.
It would seem, however, that staff at Japanese fast food chain Yoshinoya have recently been unwittingly handing declarations of love to especially peckish patrons following the arrival of a popular seasonal dish, with these handwritten love letters becoming the subject of great amusement online.
One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.
Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.
Yoshinoya has been serving “tasty, low-priced and quick” gyudon (beef bowls) in Japan for over a century. In recent years, the chain’s bright orange signs can also be found at around 600 locations throughout Southeast Asia and the United States. It seems the world has fallen in love with the original Japanese fast food.
Now anyone can enjoy the beefy goodness of gyudon from the comfort of their own home thanks to this easy recipe. It’s the closest you’ll get to an authentic Yoshinoya beef bowl without having to put on pants.
Ladies and gentlemen, boys and girls! Hungry students and budgeting businespeople! Have we got a great deal for you! Yoshinoya’s gyūdon beef bowls – made with the same USA beef, rice, onion and delicious marinade as ever – is available for just 250 yen!
This isn’t a special offer. This isn’t for a limited time only. This is 24 hours a day, seven-days-a-week wallet-friendly value. Available at a number of special Tsukiji Yoshinoya restaurants, for just US$3, you can have a big, hearty warming dish of rice and beef, guaranteed to warm your soul and fill you up until your next meal.
Our top dog Kuzo headed out to try the beef bowl for himself, and he can confirm that this is the same Yoshinoya grub that we know and love, for 130 yen ($1.60) less than normal!
Fight! Fight! Fight!
Times are tough in Japan, and, as reported here on RocketNews24 earlier this week, the country’s two biggest gyūdon chains, Sukiya and Yoshinoya, are tightening their belts after seeing financial losses in the first half of the tax year.
The restaurants’ response to the decrease in profits? Stop cutting costs, end the focus on dirt-cheap dishes and instead launch new, fancier menus in the hope of enticing new customers and squeezing a few extra yen out of regular patrons.
Both Yoshinoya and Sukiya’s new dishes that are more than twice the price of their regular gyūdon staples, but the restaurants claim that they are a cut above the rest as a result. But will the average salary-man, with just 500 yen per day to spend on lunch, want to pay extra for a fancier menu? And if they do, which dish should they choose?
Armed with a camera and grumbling stomachs, we headed out to both restaurants on two seperate days to try the new dishes for ourselves.
Let the New Gyūdon Wars begin!
The Japanese airline industry has recently entered a phase of stiff competition as low cost carriers from countries like Europe have entered the scene. Mainstays JAL and ANA have had to come up with more creative solutions to attract people to their higher-priced offerings.
JAL’s initiative has been to collaborate with popular restaurant chains so that people can enjoy their favorite foods instead of the dishes that are so-often the target of stand-up comedians. Already they have sold hamburgers from fast food chain Mos Burger in a project called AIR Mos Burger, as well as dumplings from popular Chinese food chain Edosei with AIR Nikuman. The third time’s the charm as now the granddaddy of Japanese fast food comes to the skies with AIR Yoshinoya.
MOST POPULAR
Now
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
Would you date a girl dressed head to toe in Uniqlo? 76% of men say “of course!”
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
JR East attempts to unite train-photographing otaku with new social media group
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Weekly
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after- Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
- Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Monthly
- Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
- Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
Would you date a girl dressed head to toe in Uniqlo? 76% of men say “of course!”
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
JR East attempts to unite train-photographing otaku with new social media group
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Japan super budget dining – What’s the best way to spend 1,000 yen at 7-Eleven?
New Travelling Bento pouches turn your luggage into a Japanese lunch box
10 weird and funny things Japanese people do
I had no idea you could win crane game prizes in Japan the way my friend won this Dragon Quest Slime
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Drink hot sake at Tokyo train station’s “phantom platform”
Starbucks Japan unveils epic Frappuccino hunt with five to find in new Star birthday campaign
-
