Sukiya

Two of Japan’s biggest chains travel to disaster-stricken Kumamoto to hand out free beef bowls

Mobile kitchens provide comfort food, in the truest sense of the word, for thousands of earthquake victims.

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Adventures in Gyudon: We order all seven toppings at Japanese beef bowl chain Sukiya

Gyudon, or beef bowl, restaurants offer a plethora of toppings to add to your meal and it can be hard to choose just one. So why not choose them all?

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This restaurant’s in a bit of a pinch and is enlisting your help!

The other day, a Kyoto branch of popular gyūdon (beef bowl) fast-food chain Sukiya ran into some trouble. We’ll let you know upfront that the shop was not invaded by a clan of ninja, nor by a stampede of ravenous gaijin. And no, it had absolutely nothing to do with a Godzilla attack.

No, dear readers, the truth was something far more ominous. 

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Eat at Sukiya and Get a Free Kirby Toy! (For a Limited Time Only)

Like gyūdon beef bowls? Love Nintendo’s pink vacuum-mouthed mascot Kirby? Then you’d better head down to your nearest Sukiya restaurant quick and pick up one of these adorable little windup walking models!

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Food Fight: We Compare Yoshinoya and Sukiya’s Pricey New Dishes

Fight! Fight! Fight!

Times are tough in Japan, and, as reported here on RocketNews24 earlier this week, the country’s two biggest gyūdon chains, Sukiya and Yoshinoya, are tightening their belts after seeing financial losses in the first half of the tax year.

The restaurants’ response to the decrease in profits? Stop cutting costs, end the focus on dirt-cheap dishes and instead launch new, fancier menus in the hope of enticing new customers and squeezing a few extra yen out of regular patrons.

Both Yoshinoya and Sukiya’s new dishes that are more than twice the price of their regular gyūdon staples, but the restaurants claim that they are a cut above the rest as a result. But will the average salary-man, with just 500 yen per day to spend on lunch, want to pay extra for a fancier menu? And if they do, which dish should they choose?

Armed with a camera and grumbling stomachs, we headed out to both restaurants on two seperate days to try the new dishes for ourselves.

Let the New Gyūdon Wars begin!

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We Order Gyudon (Beef Bowl) with 10 Raw Eggs for More Power, Dub it the “Bull in a Hen House”

Gyudon is a popular Japanese dish consisting of sliced beef and onions simmered in a sweet soy sauce-based sauce and served over a bowl of steamed white rice.

While tasty enough on its own, many Japanese people are fond of cracking a raw egg over the top of the dish to give it a richer flavor and consistency.

We understand that many people overseas are hesitant to consume raw eggs—and those fears may very well be justified if you’re not careful about where your eggs come from—but we do it all the time here in Japan and there’s really nothing more tasty!

Especially when it comes to gyudon, the flavor just isn’t complete without a crown of golden yolk. And if raw egg makes it taste so good, why stop at just one? Why not power up your beef bowl with 10 raw eggs?

And so we did.

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