We stop by to taste the continuing tradition and take a sneak peek at the replacement for the world-famous Tsukiji market.
Yoshinoya (Page 4)
The oldest location of the beef-on-rice specialist is tucked away in a part of the country where hardly anyone is thinking about meat.
The special meal with 100-percent Japanese beef might be the last thing you eat while on a trip to Japan.
Beef bowl fast food chain also ditches trademark colors to don those of popular baseball teams.
Not satisfied with dominating only Japan’s cow cravings, Yoshinoya adds karaage to its menu in Akihabara.
As is our longstanding tradition, we took a 10,000 yen bill to another Japanese fast food joint to see what kind of culinary monstrosity we could make.
Yoshinoya’s very first store in Tsukiji will be closing later this year, and their tribute website offers plenty of nostalgic content, including some awesome videos!
Mobile kitchens provide comfort food, in the truest sense of the word, for thousands of earthquake victims.
The famous beef bowl chain is taking a swanky step outside the box with bold offerings including electricity, coffee, and a modicum of privacy.
If you are on a low-carb diet, or ever thought your beef bowls could use more beef and less rice, then this is the restaurant you need to try in Nishi-Shinjuku.
For those looking for a quick and cheap meal in Japan, beef bowls, or gyudon, from fast food chains like Yoshinoya are a great option for both your stomach and your wallet. While in the past we’ve shown you how to make your own Yoshinoya-style beef bowl, odds are if you’re a regular patron of the famous chain or others like it, you probably aren’t that handy in the kitchen.
Still, every now and then people like a change of pace, or they find themselves trying to impress guests with a home-cooked meal. Luckily we have a fried Yoshinoya beef bowl recipe that fits that bill, and best of all it doesn’t require much of your effort or time, granted you have a Yoshinoya nearby.
Yoshinoya, Japan’s most ubiquitous domestic fast food chain, is known first and foremost for its beef bowls. So strong is the mental connection between the restaurant and gyudon, as beef bowls are called in Japanese, that Yoshinoya’s nickname among fans is Yoshigyu.
So we were surprised to hear that Yoshinoya’s newest menu item is not only beef-free, but doesn’t contain any meat at all! A vegetarian option at the king of beef bowl restaurants? Not only does it exist, but we’ve tried it.
Anyone who has watched even a handful of episodes of Japanese anime will have heard the words “suki” or “daisuki” at some point. Literally meaning “like” and “like very much” (daisuki is, after all, written with the characters 大 “big” and 好き “like”), these two words are used not just when describing one’s preference for a particular pokémon or pizza topping, but when declaring deep, “more-than-friends” feelings for someone.
It would seem, however, that staff at Japanese fast food chain Yoshinoya have recently been unwittingly handing declarations of love to especially peckish patrons following the arrival of a popular seasonal dish, with these handwritten love letters becoming the subject of great amusement online.
One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.
Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.
Yoshinoya has been serving “tasty, low-priced and quick” gyudon (beef bowls) in Japan for over a century. In recent years, the chain’s bright orange signs can also be found at around 600 locations throughout Southeast Asia and the United States. It seems the world has fallen in love with the original Japanese fast food.
Now anyone can enjoy the beefy goodness of gyudon from the comfort of their own home thanks to this easy recipe. It’s the closest you’ll get to an authentic Yoshinoya beef bowl without having to put on pants.
Ladies and gentlemen, boys and girls! Hungry students and budgeting businespeople! Have we got a great deal for you! Yoshinoya’s gyūdon beef bowls – made with the same USA beef, rice, onion and delicious marinade as ever – is available for just 250 yen!
This isn’t a special offer. This isn’t for a limited time only. This is 24 hours a day, seven-days-a-week wallet-friendly value. Available at a number of special Tsukiji Yoshinoya restaurants, for just US$3, you can have a big, hearty warming dish of rice and beef, guaranteed to warm your soul and fill you up until your next meal.
Our top dog Kuzo headed out to try the beef bowl for himself, and he can confirm that this is the same Yoshinoya grub that we know and love, for 130 yen ($1.60) less than normal!
Fight! Fight! Fight!
Times are tough in Japan, and, as reported here on RocketNews24 earlier this week, the country’s two biggest gyūdon chains, Sukiya and Yoshinoya, are tightening their belts after seeing financial losses in the first half of the tax year.
The restaurants’ response to the decrease in profits? Stop cutting costs, end the focus on dirt-cheap dishes and instead launch new, fancier menus in the hope of enticing new customers and squeezing a few extra yen out of regular patrons.
Both Yoshinoya and Sukiya’s new dishes that are more than twice the price of their regular gyūdon staples, but the restaurants claim that they are a cut above the rest as a result. But will the average salary-man, with just 500 yen per day to spend on lunch, want to pay extra for a fancier menu? And if they do, which dish should they choose?
Armed with a camera and grumbling stomachs, we headed out to both restaurants on two seperate days to try the new dishes for ourselves.
Let the New Gyūdon Wars begin!
MOST POPULAR
Today
East Japan Railway announces plans to abolish magnetic-strip tickets
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Weekly
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners- New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier- East Japan Railway announces plans to abolish magnetic-strip tickets
Colour Hunting: The hot new street photography trend changing how we see Japan
Japanese convenience store shows us how to dress for the rainy season
Body of missing American college student found in Kyoto mountains
Monthly
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha- Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform- Japanese convenience store shows us how to dress for the rainy season
Yearly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
RECOMMENDED STORIES
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Trigun Legacy Cafe coming to two Japanese cities this summer to salute series’ original form
Starbucks adds new Fruit Gummy sweets to stores in Japan
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Dragon Quest King Slime eye drops fly off shelves in less than a day
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
-
