If you ever visit Japan and want to sample one of the staples of local cuisine, find a convenience store and grab an onigiri, or rice ball. Easy to make, plentiful in variety and an essential component of any bento lunch, the onigiri is to Japan what the sandwich is to the West.
But with so many different fillings, how do you know which onigiri to try out? If you want a taste of the REAL Japan, you need to eat what REAL Japanese people are eating, which is why we’d like to share with you this REAL list ranking the most popular onigiri fillings in Japan.
The list comes from a survey taken last month by Japanese internet research group My Voice, which polled 11,581 people about what food they like to stuff in their balls of rice. The results are as follows:
1. Salmon – 66.9%
2. Tarako (salted cod roe) – 48.7%
3. Mentaiko (seasoned cod roe) – 47.8%
4. Tuna & mayonnaise – 47.2%
5. Konbu (dried kelp) – 42.2%
6. Umeboshi (dried Japanese plum) – 41.1%
7. Katsuo (dried bonito) – 36.3%
8. Takikomi gohan (seasoned rice steamed with vegetables, meat or fish) – 30.8%
9. Baked onigiri – 30.1%
10. Takana (leaf mustard) – 29.0%
11. Tenpura – 26.6%
12. Ikura (salted salmon roe) – 25.7%
13. Osekihan (rice steamed with red adzuki beans) – 21.3%
14. Minced chicken – 20.0%
15. Fried rice – 15.6%
16. Nikumaki onigiri (pork soaked in a soy sauce base) – 15.1%
17. Salt (no fillings, just salted rice. It’s better than it sounds.) – 14.7%
18. Grilled beef rib – 14.4%
19. Stewed pork – 12.1%
20. Eel – 9.2%
21. Omelette & ketchup – 9.1 %
22. Cheese – 4.4%
23. Other – 3.7%
In addition to fillings, participants were also asked a number of questions related to their onigiri eating habits.
For example, while 99% of participants answered that they like onigiri (told you everyone eats them!), 62% of them said they “more or less” like it whereas only 35% said they are “extremely fond of” the food.
85% of participants said they buy onigiri at convenience stores (as opposed to supermarkets-and believe me, they’re no good) and 76% said that when they eat onigiri, it’s during lunch.
One interesting finding was that while 62% of people said they would eat an onigiri made by someone they know, only 30% said they would eat the onigiri crafted by an unfamiliar or unknown hand, surely the legacy of 16th century ninja poison rice ball assassinations.
Source: DietClub

The 10 best types of onigiri rice balls to try in Japan【Survey】
What are Japan’s best, and most unique, regional rice balls?
Say hello to the Big Bomb Onigiri, a beast of a Japanese rice ball
Which Japanese convenience store sells the best onigiri rice balls?【Taste test】
The difference between onigiri rice balls in Tokyo and Osaka
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Maguro mountain! Giant sashimi bowls of this Ginza restaurant are even bigger than promised
Totoro sequel anime Mei and the Baby Catbus will screen at Ghibli Park this winter
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
The Place Where Totoro Was Born: New Studio Ghibli book includes art by Hayao Miyazaki’s wife
Are all Starbucks coffee sizes the same? Testing the viral video claim in Japan
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Bizarre or brilliant? Takoyaki and okonomiyaki rice balls available in convenience stores now
Japanese convenience store packs a whole bento into an onigiri rice ball
Rice balls aplenty at the Ministop senbero, but with a special twist【Japan’s Best Home Senbero】
Lawson now sells old rice as “vintage” onigiri in Japan
The nine best onigiri fillings as chosen by an American
Which Japanese convenience store has the best plain onigiri rice balls?
Onikun: Epic onigiri so big they’re half demon, half rice ball
7-Eleven under fire in Japan for mysterious holes in their onigiri rice balls
Made-to-order onigiri rice ball hotel breakfast buffet in Tokyo is open (and awesome) to all
Tapioca onigiri brings boba to the world of rice balls
The Big Bomb Onigiri Japanese rice ball helps us conquer mountain race but conquers us in the end
In celebration of Onigiri Day, we compare rice balls from three different convenience stores
Japanese convenience store’s newest rice ball filling: Nothing at all, and why we’re OK with that
Problem solved: How to open a Japanese convenience store onigiri rice ball【Pics and video】
Which Japanese convenience store has the best salted onigiri rice balls?
Leave a Reply