Mr. Sato, you are quite literally the man! As our most trusted source of all things bizarre in Japan, you never disappoint. From the time you went in for a trim at a pet salon (on all fours mind you) to the time you tried to train your eyelids, the laughs (almost always at your expense) kept coming.
The following is a list of five reasons why we love our crazy reporter, Mr. Sato. We’re sure you won’t be disappointed.
1. He’s always up for a challenge.
2. He’ll try anything once.
3. He’s got style.
4. He’s dead sexy.
5. Uh…
For those who can’t get enough, here’s a little more information on our beloved reporter:
Full name: Hidenori Sato
Stage name: Delicate Zone Sato, Food Queen Sato
Date of birth: Secret
Place of birth: Shimane prefecture
Height: 170cm (5’7”)
Cup size: F-cup
Special skill: Nintendo 3DS
Hobbies: Drawing, writing poems
Collection: Cat claws
~ In Mr. Sato We Trust ~
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Testing Japan’s sold-online love potion: Mr. Sato makes his coworkers drink the romantic mixture
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
Mr. Sato shows how to work from home, even if you have to commute to the office
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
7 great places to see Mt. Fuji from without having to climb it
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
J-horror classic Ring 2 airing on Japanese TV with Zen monk offering prayers every time someone dies
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
To celebrate 7-Eleven Day, here are seven 7-Eleven Japan items that need more love
Starbucks Japan releases the new Soupuccino, but is it everything it’s cracked up to be?
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Large amount of supposed human organs left in Osaka marketplace
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Mr. Sato gives his first ever autograph, gets a broken heart in return
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
SoraNews24’s Mr. Sato declared no longer hot by Google
History Channel shows our Mr. Sato to the U.S.…as a student who’ll eat anything for five bucks?!?
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
Mr. Sato travels five hours to the Oki Islands to make amends for a 17-year grievance【Photos】
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
Mr. Sato finally experiences the zenith of bottom-wiping with 5,000 yen luxury toilet paper
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