
Japan is a nation of unabashed foodies, and each major metropolitan area has its own culinary standards. Tokyo is the place for top-tier avant-garde dining. Kyoto cuisine is known for its understated yet complex interplay of flavors. And Osaka? Well, Osaka is the spot for good old-fashioned grub, and where the people aren’t afraid of something a little heavy on the palate or in the stomach. What less would you expect from a town where fans of the local baseball team jump off of bridges into the river after a big win?
Being situated in downtown Tokyo’s Shinjuku neighborhood, our offices are too far for us to sneak out to Osaka on our lunch break. They are, however, within striking distance of a branch of prestigious department store Isetan, which just so happens to be in the middle of holding a special Osaka food fair.
Like most department stores in Japan, Isetan’s basement level houses an upscale grocery store which also offers a wide variety of pre-made dishes. The event we came for is called the Osaka Selection – A Taste of Naniwa (Naniwa being another name for the Osaka region). For some reason though, Isetan has done surprisingly little to publicize the food fair, and its booths are crammed into a tiny patch of floor space.
Nevertheless, we assembled a team consisting of our regular food correspondent, an accredited cooking instructor, a former restaurant industry professional, and a man and woman who just happened to be hungry enough to come along. They put their stomachs and heads together to come up with a list of the five best foods on offer at the event, which runs until July 2.
- Fifth Place: Radio-yaki (from Aizuya)
The restaurant Aizuya is the originator of the dish most associated with Osaka, takoyaki, which are small balls of dough cooked with a morsel of octopus inside. Before creating takoyaki, however, Aizuya had another hit with radio-yaki.
Radio-yaki are also small balls of dough, and while originally they had no fillings, the ones being sold at the event are available with a variety of stuffings such as pork or scallops, resulting in an array of distinct flavors.
- Fourth Place: Naniwa Inari (from Edosan Yamatoya)
Inari, small lumps of rice wrapped in thin envelope of sweet fried tofu, is next on our list. The tofu in Edosan Yamatoya’s inari is sweet enough without being overly so, giving them a surprisingly delicate flavor. The inari are available with a variety of fillings such as chicken and tuna, and since each one is fairly small (about a third of the size of a regular rice ball), we were able to sample all of them.
- Third Place: Takoyaki (from Aizuya)
You can’t make a list of great Osaka food without the aforementioned takoyaki, and what better representative is there than the original from Aizuya? Takoyaki nowadays are usually topped with sweet sauce, green onions, and mayonnaise for extra flavor, but Aizuya’s are served without any such embellishments. Some people might feel this makes them a little lacking as a meal, but we can’t help thinking they’d make the perfect accompaniment to a glass of beer or cup of sake.
- Second Place: Abe Potatoes (from Shimaya)
As we popped one of these honey-drizzled potato wedges into our mouths, our initial take was that it was pretty bland. But over the next few seconds, a delicious sweetness slowly but undeniably crept up on us. We took just a moment to appreciate the craftsmanship in such flavoring, because that was as long as we could force ourselves to stop eating them for. For aesthetic purposes, Shimaya’s standard recipe uses a restrained amount of honey, but you can ask the salesperson to pour on even more if you so desire.
- First Place: Grilled Squid with Egg (from Momotani Ikayaki-ya)
At first glance we thought this was okonomiyaki–a sort of pancake made with cabbage and egg that Osaka is well known for. A closer look revealed it to be flat-grilled squid covered in egg.
When this dish is poorly made, the flavor of the squid gets drowned out by the egg and sauce. That certainly wasn’t the case here though, as each and every bite gave us a great seafood flavor, plus an enjoyable interplay between the fluffy texture of the egg and the squid’s elasticity. The dish is so simple it almost feels like a guilty pleasure, but this is definitely good stuff.
So the members of our panel walked away full, but were they completely satisfied? “I’m sad to say it, but nothing really floored me,” concluded our reporter, citing a lack of tasty representatives of other famed Osaka foods such as okonomiyaki and deep-fried skewers. “But at the same time, there’s no denying that this event gives you a glimpse into what Osaka has to offer.”
In short, we’re not sure we’d take a three-hour ride on the bullet train to Osaka for these, but a five-minute walk from Shinjuku Station? We’ll meet you there.
Event Information
Osaka Special The Taste of Naniwa
Site: Isetan Shinjuku Branch
Address Tokyo, Shinjuku Ward, Shinjuku 3-14-1, basement level 1
東京都新宿区新宿3-14-1 B1
Until July 2
Photos: RocketNews24
[ Read in Japanese ]


















New Takoyaki Burger from Wendy’s Japan makes us rethink Osaka’s specialty food
All-you-can-eat Häagen Dazs among 200 other frozen foods at Osaka’s Chin! Suru Restaurant【Pics】
Our reporter orders food from Uber Eats, falls in love, learns that fate works in mysterious ways
What’s inside Japan’s super-rare, super-popular Nara bread?
Soaking in glimmering water and the essence of prehistoric plants at a Hokkaido hot spring
First Shiba Inu police dog in Japan’s Gifu Prefecture now on duty[Video]
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
An extremely simple trick to spice up plain rice for a refreshing, citrusy summer treat
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Supermarket sushi becomes a hot topic with foreigners on Reddit, but is it any good?
Summer nights at this amazing Tokyo open-air museum are like stepping back in time
Kinotake Mother AI developed to study Japan’s divide between chocolate cookie snacks
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Injuries on stairs in Tokyo highlight an overlooked design flaw
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese bento shop sells croquettes for 13 cents, but are they any good?
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says