
When you think booze and Japan, wine is probably the last thing that comes to mind, and not without good reason. This is a country where the average wine list can be summed up as “red or white?”, both of which will come probably from an ancient box in the back of the fridge and chilled to near-zero temps.
The country is not without its fans of wine culture, though. In fact, Japan even has a wine-producing region, home to 31 wineries and an original grape variety! Katsunuma, sometimes called the Napa Valley of Japan, is tucked into the mountains of Yamanashi Prefecture, just an hour and a half from Tokyo.
RocketNews24 went to check out this grapey paradise on the occasion of the Katsunuma Wine and Grape Festival, where rumor had it 500 yen would get you unlimited wine for the day.
When we arrived at the festival area, the first thing we noticed is that the festival grounds were split into a wine section and a grape section, with a line of food stalls along one side and a stage on the other. Now guess which part was most popular.
▼ Literally, “wine village”. Home sweet home.
▼ And “grape village”. The long line is people waiting to get a free bunch of grapes, something that happened several times throughout the day.
The first step for most people is buying a souvenir glass. For 500 yen (US$5), you get the glass, a handful of breadsticks, and, more importantly, access to free wine–and grape juice, but come on!–all day. Not only can you help yourself to full glasses of red or white wine at the wine tent, but you can visit the booths of 24 participating wineries to do tastings. With each winery offering at least 3 or 4 tasting wines, you could drink all day and barely make a dent.
▼ Glass in hand, ready to rumble.
We decided to try a glass of Koshu wine first. Koshu grapes have been grown as table grapes in Japan for about a thousand years, having come from the Caucuses over the Silk Road. In the late 1800s, two French-trained vintners here started using it to make a very dry, citrusy white wine.
▼ Bottles of Koshu wine being poured into casks for self-service. Why? Because, that’s why.
Wine in hand, we decided to check out our options for food. Best not to drink on an empty stomach, right? In addition to the usual festival foods, there were local specialties on offer. Katsunuma produces a lot of grapes, but also a lot of chickens, apparently.
▼ Sauteed chicken skin. Tastes about how you would expect: greasy and rubbery.
▼ Katsunuma yakisoba, with thick noodles and locally sourced minced chicken. Very tasty!
Our bellies full of noodles and chicken, we headed back to the wine tasting area. If you are interested in the Koshu variety, this is a really great opportunity to see what can be done with it because almost every winery offers one. They range from the very acidic to something a bit more mineral, depending on what the wine is aged in. Some wineries are even using it to make sparkling wine.
Koshu isn’t the only varietal in town, though. We saw quite a lot of Muscat Bailey-A, a domestic grape hailing from Niigata that makes sweetish red wines. There were some straight Chardonnays, Pinot Noirs and Cabernet Sauvignons, but blends were probably the most common. I was actually surprised by the number of varietals being grown in the area, but that may be because there is still a great deal of experimentation going on in this relatively young industry. Correspondingly, the quality of the wines is a bit hit or miss, even within individual wineries.
▼Bottles on display at one of the most amusingly named wineries: Huggy.
Things were starting to get a bit blurry by this point, so we decided to head over to the grape section and see what was going on. Surprisingly, we had at least as much fun on this side as on the wine side.
▼A grape skin spitting contest. This here is the world champ. You can see the determination on his face.
▼VICTORY!
▼An impressive almost 8 meters.
▼Grape speed-eating contest, with a bottle of wine going to the winner in each heat.
▼Apparently, it still counts when you just have everything chipmunked away in your cheeks. Even the MC is shocked.
▼What would a Japanese festival be without a mascot? Strangely, a peach…
▼And pretty ladies handing out free samples?
The finale of the festival is a fireworks show and bonfire at dusk, but by this time, the number of people passed out around the festival grounds was quite impressive. Most people brought tarps or tents to lie on, but pretty much any surface will do after a certain amount of wine.
This is also about the time that many of the wineries started running out and the free wine tent started closing up. But after about seven hours of uninterrupted drinking, no one seemed to mind. People snoozed or danced around with the mikoshi procession, but it felt mostly like they were killing time until the fireworks show.
Finally, the sun went down and the taiko drums came out. As they play, a bonfire is lit, sending a signal to people on a nearby mountain to light up the torii gate. Once it finally gets going, the fireworks start, and there are actually two competing shows; one over the festival grounds and one from the nearby Budou no Oka complex.
As we dragged our wine-soaked bodies back to our hotel, I was equally sure of two things: I was going to have a killer hangover the next day and I was definitely going to be back next year.
Source: RocketNews24
Images: RocketNews24, Yamanashi Kankou


















Stunning montage takes viewers through Japan’s own hidden wine country: Koshu, Yamanashi
We live the high life with wine aged in the depths of Japan’s seas
Sinisterly delicious wine from Attack on Titan anime now on sale in real-world Japan
Sushi Wine doesn’t pair well with raw fish, but we’re still going to buy another bottle
Japan Travel: 17 Things to do in Oita, Japan’s onsen prefecture
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Stray cats almost became classified as an invasive species in Japan but the change was overturned
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
Japan’s new beer glass is designed to force you to drink…water [Video]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】