
If you or someone you know is expecting or has just given birth to a tiny person, and you’re looking for a gift that’s both cute and a little bit quirky, we may have the perfect item for you right here: Japanese online retailer Akasugu has just announced that it is now stocking baby and maternity items featuring collaborative designs between Japan’s Hello Kitty and classic kids’ picture book, The Very Hungry Caterpillar.
Eric Carle’s The Very Hungry Caterpillar is known and loved all over the world, and has been translated into more than 50 languages. It’s such a simple tale, and yet its art style and the way that the book’s pages appear to have been munched through by the titular caterpillar (or aomushi in Japanese) still manage to bring smiles to kids’ faces today.
Quite why Kitty-chan is hanging around with this peckish little squirmer we’re not sure, but we have to admit this is a pretty unique collaboration!
The store is currently offering up a special deodorising diaper/nappy pouch, designed to help reduce nasty smells while bringing the cute.
The pouch features Eric Carle’s caterpillar as we know and love him, but also Hello Kitty – complete with ribbon, of course – in various stages of insect growth, going from cocoon to beautiful cat-headed butterfly. Kind of freaky, we agree, but there’s still something undeniably charming about these designs, and we’re glad to see them reproduce Carle’s art style so accurately.
The pouches are on sale from today, so head over to Akasugu (Japanese only, sorry!) if you’re interested in picking one up. Somehow we have a feeling this isn’t the last quirky collaboration between the two kids’ favourites we’ll be seeing.



Pop-up “Very Hungry Caterpillar” cafe now open in Tokyo, very hungry fans rejoice
McDonald’s Japan’s Very Hungry Caterpillar Happy Meal toys are very cute【Photos】
Hello Kitty collab with coffee shop Doutor offering tasty, kawaii treats, limited-edition goods
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Black Lagoon anime-themed cafes open now in Japan
Researchers Identify Protein Responsible for the Effects of Aging, Rather than a Fountain of Youth, We May Need a Syphon of Old
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
The etiquette rules for visiting Shinto shrines in Japan
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply