You may be aware from our past articles that Hello Kitty has a very special year ahead of her with her 40th birthday coming up on November 1. Well, it so happens that Japanese toy maker Bandai’s popular chogokin (super alloy) series of mecha and robot toys is also turning forty this year, and never one to miss an exciting business opportunity, Ms. Kitty has joined forces with Bandai to celebrate both their anniversaries the way she knows best — with a collaboration, of course! This time, she’s turned herself into robot action hero, Super Alloy Kitty, and she’s even come out with a super-cool, short animated video to promote the collaboration!
The animated video, done in bright, pop colors, showcases the strengths of Super Alloy Kitty, but it also has a cute little story, making it more than just a straightforward advertisement of the toy.
▼The anime starts with Hello Kitty taking a walk with a chogokin toy in her hands. Unfortunately, she trips and the toy falls into a fresh water spring.
▼Then, a magical spirit suddenly appears from the spring.
▼The spirit asks Hello Kitty if the chogokin she lost is the one made of gold or silver, to which Hello Kitty truthfully replies, “The chogokin I lost was an ordinary one, not gold or silver.”
▼For her honesty, Hello Kitty is rewarded with … a giant Super Alloy Kitty!
▼Super Alloy Kitty can transform into several “modes” including the “underwater mode” …
▼… and the “airborne mode”.
▼But watch out! Super Alloy Kitty is confronted by the sinister-looking Black Cat!
▼Will Super Alloy Kitty be able to save the world from Black Cat? See how the story ends in the video below! The video also includes a presentation of the actual toy after the anime.
▼The chogokin Kitty toy is scheduled to come out on June 21 this year. She’ll be priced at 4,400yen (US$42).
▼She stands 10.5cm (4 1/10 in) tall and comes with a smaller, 2.3cm (9/10 in) figure, as well as a stand for display.
▼The smaller figure actually fits into the cockpit space in Super Alloy Kitty’s head.
▼Super Alloy Kitty can transform into three different operational modes: “road vehicle mode” …
▼… “airborne mode” …
▼… and “underwater mode”.
▼Her hands also come off, like rockets. 
▼Yes, Super Alloy Kitty is ready to save the world!
Well, we think Super Alloy Kitty looks pretty awesome. The detail and the three different modes are delightful, and we wouldn’t be surprised if people normally not into mecha and robot figures are seriously interested in this toy. And we hope you enjoyed the video too, because we certainly did! With all that Ms. Kitty has accomplished in the past 40 years, we’re not exactly surprised that she’s now a world-saving robot on top of everything else. We just hope you’re not too busy to enjoy your birthday celebrations, Ms. Kitty!
Source: YouTube, Chogokin 40th Anniversay Special Site
Photos: YouTube
Hello Kitty x Mazinger Z die-cast crossover toys unveiled with anime short
Bandai to release super-mega-retro-robot made up of Doraemon and friends
Soft and sweet — adorable Hello Kitty bread now available in western Japan for limited time!
It’s Hello Kitty galore! Ms. Kitty takes over food department at Tokyu Toyoko Department Store
Hello Kitty gets busy again — this time collaborating with an iconic manga character!
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Japan now has human refrigerators inspired by Japanese vending machines
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Mass murder plot stopped by friend of Akihabara mass murderer
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Hello Kitty is now a transforming truck robot[Photos]
Dudes get killed in the newest Hello Kitty anime【Video】
I’m dreaming of Kitty: One fashion designer’s love of Japan’s most famous feline
Need a souvenir to take home from Japan? How about some cute Hello Kitty minicars?
We’re not sure who the intended market was for this crazy Hello Kitty toy, but we love it anyway
Hello Kitty cosplays as gun-slinging schoolgirl from new “Sailor Suit and Machine Gun” movie
Hello Kitty joins Mario Maker, may possibly break Japanese-ness level-measuring equipment 【Video】
Newest, final short in the Gundam vs. Hello Kitty Project has Amuro and Kitty join forces【Video】
Hello Kitty set to keep you safe while driving… as a dashboard camera!
Suntanned Hello Kitty Happy Meal toys on their way to McDonald’s Japan【Video】
New Hello Kitty x McDonald’s Japan collaboration is like a life lesson to live by 【Video】
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Hello Kitty’s new McDonald’s Japan Happy Meal items are here, and we’ve got them all to show you【Pics】