Generally, Japanese culture tends to handle emotional expression a little less directly than in English-speaking countries, especially where romance is concerned. In particular, couples in Japan aren’t nearly as likely to regularly say “I love you” as their Western counterparts are or be seen smooching in public.
In certain situations, though, these roles get flipped. For example, while most Westerners would feel awkward making the explicit statement, “Please be my boyfriend/girlfriend,” in Japan that exact phrase, tsukiatte kudasai, is a pretty common romantic milestone, and something that many actually expect their partner to say in order to explicitly recognize the nature of the relationship.
Now, couples can even have their affection officially recognized, as lovers in Japan can submit government documents certifying their love for each other.
While the national government still shows no interest in tracking who’s got the hots for who, the town of Nagareyama in Chiba Prefecture is currently accepting submissions of koitodoke, or “love declaration forms.”
Japan has been grappling with a falling birthrate for a while now, which poses a bit of a financial problem in a country where municipalities collect residence taxes. Such fees accounted for more than half of the taxes in Nagareyama last year, and in order to protect this crucial revenue stream, legislators are embarking on various initiatives to attract child-bearing couples to the town, including trumpeting the city’s use as a filming location for upcoming romantic movie Momose, Kochi wo Muite.
Spokesman Hideo Tsutsui, in talking about the koitodoke, told reporters that the form gives young people a way to assert their romantic feelings, and as such is hoped to be one way of helping to encourage childbirth.
So just what information does the form ask for? Well, first you’ll need to provide your name, plus the name of the object of your affection. There’s also a spot to enter to enter the time and place where you met, with the note that this data is only required if you remember, displaying a courteous understanding of some of the most common jumping off points for young passion.
▼ Place: A bar in Shinjuku (maybe Shibuya???)
Time: Sometime between the sixth and eighth round
An additional slot allows applicants to write in the places they want to go with their sweetheart, as well as the things they’d like to say, or be told, by their significant other.
So far, this all sounds sweet, if a little bit silly with its tongue-in-cheek atmosphere of formality. There are, however, a few puzzling sections of the form.
For starters, you don’t actually have to be in a relationship to submit a koitodoke. As a matter of fact, the person you’ve got a crush on doesn’t even have to be complicit in filing the paperwork. Creepiness factor aside, we’re not even sure exactly how this would work from a database management perspective. For example, is each individual limited to being named in just one koitodoke, on a first-come-first-served basis?
▼ Or, could multiple lonely men simultaneously declare their intentions of earning the love of their favorite swimwear model?
Make no mistake, the form is keenly aware that the other person may not return your sentiments. In the section asking whether or not your feelings are reciprocated, there are separate response boxes you can check to indicate “yes,” “I’m not sure,” “I’m pretty sure,” and flat-out “no.”
Those who haven’t worked up the nerve to declare their love in-person yet can even enter the date on which they intend to tell their crush how they feel, and even how they intend to do so. We’re not sure what happens if you fail to make good on this deadline, though. The koitodoke doesn’t ask for any contact information such as an address or phone number, so do the clerks crosscheck your name against other public records in order to track you down and give you a pep talk? Or do they just snicker at you from the privacy of the city archives?
But perhaps the biggest head-scratcher of all is the final question on the form, which asks whether or not if this is the applicant’s first love. Assuming you’re filing the form with the knowledge of the other party named in the form, this can be a bit of a minefield. Past a certain age, some people can feel embarrassed or self-conscious if others know they’ve never been in a relationship before. On the other hand, there’s really nothing to gain by putting down in writing that “Yeah baby, I used to make out with someone else before I met you.”
▼ Couldn’t they ask a slightly less awkward question, like “Do you dress right or left?”
In Nagareyama’s defense, the city’s heart is in the right place, and for established couples the koitodoke sounds like an innocent bit of fun, despite the first draft wrinkles mentioned above. The forms are being accepted between now and the end of May.
Incidentally, the non-legally-binding status of the koitodoke also means there’s no jurisdiction limit on it either, so people living outside of Nagareyama, or even Japan, can submit the form electronically right here, after which they can print out a copy bearing the city’s stamp of authentication. The online format means you can even fill in the blanks in English, so if you’ve always wanted to tell a city in Chiba that you’ve got a crush on Stacy from economics class, here’s your chance.
And while we’re on the subject of being forthright with your feelings, we’ve got a little something for all of you.
Source: NHK News Web



Japanese railway sets up literal love seats with special seating for couples
Is a love confession necessary for a romantic relationship in Japan?【Survey】
Tokyo government creating its own official dating app, slated to launch this summer
“I think I love you…”: Romantic confessions from around the world
Tokyo Government to release official dating app
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
Japan’s cooling body wipe sheets want to help you beat the heat, but which work and which don’t?
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Skyscraper sized Pokémon cards to appear in Tokyo all year long in Tocho projection mapping event
New smartphone game turns car models into anime girls with model-worthy looks
Japanese photo studio lets parents transform their kid into Baby Super Mario from Yoshi’s Island
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Coffin meditation sessions being offered by Tokyo relaxation parlor
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Survey reveals chance of marrying your first love in Japan, other romantic probabilities
Say “I Love You” this Christmas with these Romantic Potato Chips
10 romantic date spots to fall in love with (and maybe at) in Hokkaido【Survey】
Japanese company recognizes marriage with anime characters, provides family support benefits
You can get married in Japan with official, legally binding Evangelion marriage registration forms
What makes a Japanese woman think she and a guy have become lovers? Survey investigates
A century of love – How dating and marriage have evolved in Japan
All aboard Tokyo’s Love Train!
Japanese women list the top 10 romantic scenarios by which they’d like to meet a new boyfriend
It’s not me, it’s you: Japanese netizens offer brilliant ways to reject unwanted date requests
More young Japanese men romantically involved with older female coworkers than younger ones【Survey】
Survey shows more Japanese married men, single Japanese women cheating on their romantic partners
Park in Japan offers special love confession plans with 6 million lights
New smartphone game allows you to date the man, monkey, or dessert of your dreams
Survey about Japanese teens’ first sexual experience tries to draw line between “love” and “love”