
Our loyal readers are probably more aware of who Takeru Kobayashi – the infamously voracious Japanese competitive eater – is than the New York Cosmos professional soccer team, but it looks like the Cosmos players weren’t so familiar with the diminutive athlete… Until now.
As part of an elaborate April Fool’s joke, New York Cosmos managers put together a stunt that saw Kobayashi posing as an employee at the frankly quite delicious Buffalo Wild Wings chicken wing chain as the Cosmos team filtered into the restaurant for a meal.
The apparently easily-duped team didn’t seem to see anything amiss when the store’s manager – on April 1, mind you – randomly offered to pay for their meal if their best eater could down more wings than their new employee “Kevin” (actually Kobayashi). Pro tip: It’s really better to just stay at home and avoid all human contact on April Fool’s Day.
Athletes of all stripes generally being, by necessity, big eaters, the team was unsurprisingly up for the challenge. Things start off pretty mildly, as Kobayashi holds off on breaking character for the first minute or so of the contest. Honestly, I had a feeling the team was in on the whole stunt until I saw the look of genuine incredulity on team forward Perica Marošević’s face about a minute and a half into the contest when Kobayashi starts going all out:
This being the land of Epic Meal Time (okay, they’re Canadian, but close enough…), I still held out a little hope that the American Marošević could pull through in the end, or at least ensure a less-than-shameful defeat, but the final tally came out to an astonishing 58 wings for Kobayashi to Marošević’s really rather pitiful 18.
We suppose now would be a good time to mention that Kobayashi is actually the current wing eating record holder, having consumed 337 of them over a 30 minute period at the 20th Annual Wing Bowl in 2012, so we presume Kobayashi was being a good sport and going easy on poor Marošević.
Check out the whole video here:
[ Read in Japanese ]


Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Yoshinoya gets into fancy fish, but is the cheap beef king reaching too far? [Taste test]
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited
Japanese online flea market app bans the sale of ultrasound photos