
In October last year, Yokohama City joined forces with Japanese automobile manufacturer Nissan for a special project dubbed Choi-Mobi Yokohama. Furnishing the historic port city with a small fleet of rentable, ultra-compact electric vehicles, Nissan set out to examine the feasibility of making such modes of transport commonplace in urban centres. Allowing anyone with a valid license to zip around the city – emission free, of course – for just 20 yen (US$0.19) per minute of use, ultra-compacts like the Choi-Mobi are tipped to be a useful replacement for taxis and private vehicles in urban areas in future years.
The concept alone was enough to have tech-heads and environmentalists alike grinning from ear to ear, but on April 1 this year, Nissan asked a group of Choi-Mobi renters to use their time together inside the vehicle to convey important messages to one another, telling not April Fools but “April Truths”.
Nissan’s tiny cars are about the size of an chunky ATV/quad-bike, but can seat two people and, thanks to their fibre-glass roofs and semi-open reinforced surrounds, offer far more comfort and safety. They’re all-electric, and designed to be rented by both urbanites and tourists, allowing them to move around the city and drop the cars off at any of the dedicated parking areas, meaning that unlike a regular rental car, there’s no need to return it to the place it was picked up, make reservations, or plan ahead.

On April 1, though, Nissan installed cameras inside a number of the special vehicles and invited people to take a ride, using their time together to say the things that they were never able or couldn’t find the time to say before.
Here are some of the confessions that took place during the day.
There were proposals,
expressions of brotherly love,
a friend who decided to say “thank you” through song,

another proposal! (though since he’s already wearing a ring it can’t have been that much of a surprise…),

displays of gratitude from husbands,
and this young man’s genuinely touching display of filial piety as he thanks his mother for everything she has done for him.

There are more “April Truths” to be enjoyed in the video below. It’s entirely in Japanese, but really, when it comes to human emotion, the language they’re speaking doesn’t really matter. Enjoy!
Perhaps there’s something about being in a private bubble with someone special, yet not having to look them directly in the eye, that helps people convey their feelings better? Either way we think this was a pretty cool promotion on Nissan’s part. And, lest we forget that this is a promotional video for an eco-friendly, ultra-compact vehicle, did anyone else notice just how fast those little things can move!? To hell with taxis, we’ll take a fleet of those in our city, too, please!








A self-driving car that delivers ramen is Nissan’s newest automotive innovation【Video】
We take the Toyota i-Road electric vehicle out for a spin, find out it’s awesome 【Video】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
Tokyo station platform to transform into sake bar with hot drinks, hot oden, and hot kotatsu
The official cosplay booth models of Tokyo Game Show 2024【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Leave a Reply