
It’s been a good few months for weird music videos, hasn’t it? With BABYMETAL, Avril Lavigne, and Die Antwoord all confusing us in good and/or bad ways (seriously, Avril?), it might seem like there’s no room for crazy music left in your head. But you’d be wrong, because today we have for you the most recent offering of the electro-pop-rock band Urbangarde. And the video isn’t just visually striking–the music is guaranteed to get stuck in your head for the next couple of days! It’s a problem we haven’t figured out to solve yet.
Though, we have to admit that we’re not trying very hard.
This is the first of hopefully many editions of J-Tunes, RocketNews24’s in-house guide to music from Japan that we think deserves your attention and might just get your toes a-tappin’ and heads a-noddin’. Stay tuned for more!
Urbangarde may not be a name you’re especially familiar with yet, but that’s all about to change! The group currently consists of four very stylish members: Yoko Hamasaki, also known by fans as Yoko-tan, is in charge of vocals, sequencing, and killer bangs. Tenma Matsunaga, also called Temma, is in charge of additional vocals, not-so-killer bangs, and giant hipster glasses. Shin Zeze, nicknamed Shinsama, is the guitarist who also helps out with sequencing while wearing a scruffy Mad Hatter-style top hat. And finally, Kyoichi ‘Kyou-chan’ Gagiyama, who handles drums while looking rather fetching in a bowler hat. Fans of the group will note that until recently, they had a fifth member on keyboards.
▼Some things were never meant to be explained.
The group formed in the 2000s as an avante garde, underground techno-pop group, with live performances including poetry readings as well as music. They’ve grown significantly since then and in 2011 they were signed by the Universal Music group, helping bring their distinct brand of madness to larger audiences.
Take, for example, their most recent music video “Sakuramemento,” a portmanteau of “sacrament” and “memento mori,” which combines elements of traditional Japanese music with dubstep-like electronica and pop rock. The video is also guaranteed to entertain with images of death, sakura, laughter, suicide, and school uniforms.
▼Oh yeah, and an enormous, sword-wielding Kewpie mayonnaise doll.
As you’ve probably guessed from the imagery of the video alone, Hamasaki and company tend to focus on dark and disturbing imagery with a healthy dose of sly puns thrown in to keep everything from getting too emo. For example, their upcoming album is titled 鬱くしい国 or Utsukushii Kuni. Those of you who’ve been swatting up at Minecraft Japanese class will probably recognize the difficult-to-write kanji as “utsu,” which means depression, which also has the same reading as the kanji in “beautiful” (美しい utsukushii). If you only heard the title read aloud, you would think it means “Beautiful Country,” but a glance at the kanji tell us that this is all cheeky wordplay and the son’s title is in fact “Depressing Country.”
Okay, enough puns! Now it’s time for more music. Here’s one of the coolest/funniest live performance videos you’ll probably see this week. Titled “Se-ra- fuku wo nuganai de,” or “Don’t Take Off Your School Girl Outfit,” the song is a poppy number featuring a live, bloody battle with a giant Kewpie doll.
In case you’re wondering, yes, Hamasaki has a thing for school girl outfits; here’s their 2013 music video “Tokai no Arisu” featuring a classroom of dancing school girls in the desert, with the band members standing in as teachers.
Finally, we have one more video for you, showing off the hard-rocking side of Urbangarde. Titled “Sayonara Sabukarucha-” or “Good-bye, Subculture,” the video depicts the funeral, burial, and epic action-movie-style explosion of Hamasaki as “subculture.”
The group doesn’t limit itself to music either. You can find official Urbangarde clothing and accessories, modeled by Hamasaki herself, on their webshop. Unfortunately, it looks like they only have a Japanese version, though there are some import stores that offer their clothing as well.
If you’ve decided you need to hear more from this band of mad geniuses, you’re in luck! A ton of videos are available of their YouTube channel and you can preview more of their music on iTunes as well. Their newest album, Utsukushii Kuni, will be released in Japan on June 18. You can believe we’ll be lining up to get it! Hopefully we won’t have to fight any Kewpie dolls though…
Sources: Urbangarde, Naver Matome, Wikipedia, YouTube
Images: Tumblr



Antinomy: Talking to Urbangarde about their vision, music, and lying to fans
Math, art, and music: Sputniko! reimagines J-pop【J-Tunes】
Knocking on your door: Kiyoshi Sugo’s beautiful, melodic dubstep【J-Tunes】
Rick Rack: The teenage girl rock band that is way better than they have any right to be【J-Tunes】
Famikoto celebrates Nintendo with medley of game music played on traditional instruments【J-Tunes】
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Here are the top ten foodie factory tours for the fall throughout Japan
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese Twitter presents chart of all panty types, for panty-identification science
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
From the Up Up Girls to Polysics: The five weirdest Japanese music videos this year so far【Video】
New video from Wagakki Band “Hanabi” is an original, awesome song【J-Tunes】
Robotic dance group World Order is back with a new music video filmed in Shanghai【Video】
Avril Lavigne’s younger sister marries Japanese rock star
J-pop group “Chubbiness” releases first music video, possibly look even less chubby than before
Hatsune Miku appears with J-pop legend Namie Amuro in new music video
A brief history of Japanese rockabilly: Not just for your grandparents!【J-Tunes】
Music video featuring the winners of blackboard art contest is “chalk” full of imagination【Video】
J-rock legend Gackt puts music career on indefinite hiatus due to voice disorder
J-pop megastar Utada Hikaru’s haunting new music video for “Pink Blood” is here!【Video】
J-pop star Utada Hikaru teases new music video in preview for her latest anime theme【Videos】
Monsters of Shamisen: New music for an old instrument 【J-Tunes】
McDonald’s brings back the Japanese ‘90s with Heisei comeback menu, videos with J-pop hit【Videos】
NINGEN ISU: This Japanese literary metal band will rock your butt off【Photos & Video】
Does Avril Lavigne’s Tokyo music video really have anything to do with Japan?
New Sputniko! music video presents modern take on traditional myth, inspired by real life science