Luigi’s competitive dark side was discovered back in May with the release of Mario Kart 8. Dubbed “Luigi’s Death Stare,” the character achieved meme status after appearing in a multitude of fan videos on YouTube. Nintendo, perhaps intentionally, included Luigi’s now signature look in a recent Japanese Mario Kart commercial.
One specific fan, “D-Piddy” decided to reinact the scene on cosplayers at Anime Expo earlier this month in a live-action montage.
Mario Kart 8 was released in Japan on May 29 and North America on May 30. The Wii U game sold over 1.2 million copies during its opening weekend.
[Via Siliconera]
More from Anime News Network

Japan takes notice of mad-muggin’ Luigi in Mario Kart 8
Wii U’s Mario Kart 8 shaping up nicely, makes us grin like idiots
Please make Star Kart, the Star Wars/Mario Kart crossover, a real game immediately!【Video】
Drunk driving Mario Kart【Experiment】
Trial begins in the case of Mario Kart v. Mari Car
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
This lucky bag of anime models is also a decades-long history lesson for our mecha newbie
Does Ippudo’s new plant-based tonkotsu ramen really taste like pork?
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
The legendary “pet bird” ice cream now comes sandwiched between pancakes!
We put the internet’s “techniques for emptying your bladder with morning wood” to the test
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mario Kart Live: Home Circuit: Is it as cool as it looks in the trailer?【Review】
Uno Mario Kart is ready to take the action from the track to the cards with cool crossover rule
Nintendo wins 50-million yen lawsuit against operator of Tokyo “real-life Mario Kart” company
Burn Rubber with Competition-Spec Mario Kart Erasers
Japanese gamers share their most memorable Mario Kart moments
Parkour Mario and Luigi are back to tackle this Mario Maker course brought to life!【Video】
New Mario Kart Happy Meal toys are racing up to McDonald’s Japan【Video】
Nintendo taxis?! Peruvian cabs outfitted with Mario Kart 8 setups for rear passengers to play
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
Nintendo announces its next mobile app release: Mario Kart Tour!
Bros? Kart? Party? Japanese gamers pick their top 5 Mario series
Nintendo Shutting Down Real World Mario Kart Fraud
Tokyo’s “real-life Mario Kart” go-kart rental company loses lawsuit against Nintendo
Mario Kart makes the leap to virtual reality at new Tokyo VR entertainment center【Video】
First look at Universal Studios’ Mario Kart ride, Super Nintendo World’s opening date revealed【Vid】
Expand your Super Mario figure collection with enemy characters